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Transplant Handbook for Patients
Promoting and Marketing Your Book
Wholesalers, Distributors & Bookstores
  • Book Trade, gift stores & catalogs
  • Non-traditional markets
  • Military market
Book Reviews
News Releases
Direct Mail Advertising
  • Brochures for announcing your book
Radio & TV Interviews
Autograph Parties
  • Speaking & Presentations
Book Promoting
  • Bestseller lists
  • Exports & Foreign Rights
  • Book fairs
  • Cooperative marketing
Specific Category Promoting
Promoting Other Information Formats
  • Audio and the Web

Promoting books is easy and fun. If you are a private person, you may send out review copies, news releases, email and direct mail advertising. If you love to get out, there are autograph parties, radio/TV interviews and speaking. There are numerous places to sell your books and many ways to promote them.

"My system works. In the back of The Self-Publishing Manual, I ask readers to send me their books once they publish. I receive 15 to 20 books each week." -Dan Poynter

The book publishing industry in the U.S. consists of some 82,000 firms, up from some 3000 1970, by R.R. Bowker's count but there are many thousands more publishers who do not bother to apply for listing. Altogether, these publishers publish some 150,000 new titles every year. Six publishers are considered to be the big firms and they are located in New York City. Some three to four hundred are medium-size publishing companies. The rest, or most, are smaller and/or newer publishers. More than 8,000 new publishing companies are established each year. Book sales amount to more than $25 billion annually and there are 2 million books "in print" or currently available.

Who will buy your book?

Too many authors write for themselves and their book fails in the marketplace. The secret to sales success is to write for your potential reader-an identifiable and locatable reader.

Everyone should read your book? Yeah, right! Look I write books on skydiving. For me writing books is not just a profit center, it is a passion center. I want everyone to jump out of airplanes and I want them to enjoy themselves. But I am realistic—everyone is not interested in skydiving. Who is interested in your book?

Identifiable: Who is your primary audience, secondary and so on? Make a list of the groups or types of people who need and should want your book.

The next secret is to narrow your target audience. Here is an example: Marilyn Grams, MD, wrote a book about a technique she developed so that a new mother could breast-feed and return to work. She wanted to sell her book to every new mother. But there are lots of breast-feeding books so we suggested she title her book "Breastfeeding for Working Mothers." She resisted, insisting she did not want to limit her market. We discovered that over 55% of the women who give birth return to work within one year. So when new mothers see eight books on breast feeding on the shelf in the bookstores but one is specifically for working mothers, guess which one 55% will identify with and buy? The other seven generalized books share the remaining 45% of the customers. Don't aim for the whole pie—you won't get it. Target 100% of a large slice!

Where will you sell your book?

Locatable: Where are these buyers? What stores do they frequent, what magazines do they read, what associations do they join and what conventions to they go to? How can you reach them? Promote your books where you find a high concentration of potential buyers.


Wholesalers, Distributors & Bookstores

The book trade. Bookstores no longer order directly from most publishers. They prefer fewer vendors and quicker service. The best way to reach the book trade (independent bookstores, chain bookstores, estores, wholesalers and libraries) is with a distributor. You need a single distributor on an exclusive basis. They have sales reps who visit the stores, show your book (cover) and take orders. Stores do not want to deal with individual publishers because they do not want to write 15,000 cheques each month. Now the question is how do you find the right distributor? The secret is to match your book (or line of books) with a distributor that already offers titles of the same type. They will have a relationship with stores that have major sections of that type of book and they may be serving other appropriate stores outside the book trade.

For a complete explanation of the industry with a list of more than 70 distributors and their specialties, see our Document 605, Locating the Right Distributor or our Special Report Book Marketing, A New Approach.

Nontraditional or non-book-trade sales. For most nonfiction books, it is far more profitable to sell them by the case wholesale than to sell them one-by-one retail. You make less per book but you sell more books. When you sell more books, you can print more and have a lower per-unit (printing) cost and as more books get out there, they seem to promote even more sales. You will sell far more books outside the bookstores in what are know as the nontraditional markets.

Gift stores. If you have a gift book, it may be sold through the book trade and through the gift trade. Most of the 150,000 gift stores in the US are mom-and-pop independents. There are many unusual places to think about as well: restaurants, museums, hospitals, botanical gardens, theme parks and other attractions. The challenge is to get your book into these unrelated outlets.

Getting into the gift market can be approached in a number of ways. Sales outlets include gift trade shows, catalogs, direct mail, chains, and gift baskets (a booming business) as well as sales reps and distributors. Corporate gifts and premiums are great for volume sales. See Document 614

Fiction and poetry will often sell better in gift stores than through book stores. But then, most books do. If you have written fiction or poetry, see Document 606.

Catalogs. A major catalog may move between 5,000 and 40,000 copies of your book. This is per year and per catalog! A test will move 1,000 to 5,000 copies. That is not bad even if they decide the numbers are not high enough for them to continue carrying your book.

There are more than 7,000 catalogs published in the US and they mail 11.8 billion catalogs annually. Your books should be in several of them. See Document 625

The military market. This unique market consists not only of uniformed service members, but also Department of Defense civilians (.04 million), military dependents (6.3 million), military reservists (2.02 million), military retirees and disabled veterans (1.74 million), and exchange employees (.2 million). Totaled (11.85 million) these individuals make up one of the world's strongest buying populations. Dealing with the military is not the same as dealing with the general American population. See Document 637.

How will you promote your book?

Book promotion. The least expensive and most effective ways to promote books are with book reviews, news releases and a limited amount of highly targeted direct mail advertising. Book reviews and news releases result in free (editorial) publicity while direct mail (Postal and email) delivers your sales message directly to potential customers.



Book Reviews

Book reviews are editorial copy that is far less expensive and much more credible than space advertising. For most nonfiction books, there are more than 500 appropriate magazines, newsletters and newspapers columns that should receive review packages. See the Report on Book Reviews .

There are two kinds of book reviews: pre-publication reviews are published for the trade wholesalers and bookstores. These reviews tell the trade what is coming so they can order the books before the public reads the post-publication reviews in the popular magazines and newspapers. Publishers Weekly and the others want to receive galleys from you four months prior to your publication date. They receive more than 100 galleys each day and can only review a few so if you do not give them a publication date four months away, you make it easy for them to select your book-out. The publication date you select has nothing whatever to do with the date your book comes off the press or copyright date you list in your book. For a list of prepublication reviewers, see our Document 112, Poynter's Secret List of Book Promotion Contacts, free. For more details, see Your Publication Date, Document 608.

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News Releases

News releases. Editorial matter is believed, advertising is viewed with skepticism. Do not spend money on advertising when you can use the same effort and less money to send off a news release.

Follow the review copies with news releases and articles every month to the very same magazines, newsletters and newspapers. Let these opinion-molding editors know what you are doing and why your book has the information their readers need. See the report on News Releases

For lists of appropriate media, visit the reference desk of a large public library and ask to see the periodical directories; there are at least two for magazines and two for newsletters. (Stop by the bank first for a roll of coins for the copy machine.) Copy just the pages you need and bring them home to enter into your computer; you will use these addresses over and over again.



Direct Mail Advertising

Direct mail advertising provides you with the opportunity to get your complete sales message to a specific potential buyer. But, you must be very selective in your choice of lists and you must direct the message in your cover letter toward the type of person on that list.

Visit the main branch of a public library in a large city (they have larger book budgets), go to the Reference Desk and ask for Direct Mail List Rate & Data. This directory lists every mailing list that is available together with its size, how it was assembled, the various ways it can be broken down (just male, by income level, geographically, etc.), its source and much more. Plan to spend some time, one list will lead to another. See the report on Direct Mail.

Broadcast email (not spam) is even better than direct postal mail. Faster and cheaper, you eliminate printing, stuffing and postage while getting a response in just 20 minutes. Assemble email addresses from customers and potential customers and alert them to your books, other products, seminars, autographings and speeches. Using broadcast email is part of the New “Book” Model. See The Self-Publishing Manual.



Radio & TV Interviews

Radio/TV Interviews. Everyday, more than 10,200 guests appear on some 4,250 local news, interview and talk shows across the U.S. And, about 95 percent of the guests do not have recognizable names.

Radio and television talk shows need interesting guests to attract listeners and viewers. Most people feel that authors are experts and celebrities, so most of the guests booked on these shows are authors. Your book is actually your entrée to the airwaves.

Advertising products on the air is expensive, and since people are skeptical of advertising they tune it out. Interviews, however, are editorial matter. People listen to editorial matter. Interviews are more effective than advertising and they are free. They can be an inexpensive way to sell books. See 602 the Interview Report



Autograph Parties

Autograph parties or book signings are a form of product promotion not open to producers of other goods or services. Bookstores, both chain and independent, stage events to draw potential customers into their stores. Authors are the draw; "autograph parties" are the event.

But you should never do an "autographing"; offer a mini seminar. An autograph party says "Come and appreciate me and buy a book"; a seminar says "Come and you will receive a benefit (information)." Always think of the benefit to the potential customers. How can you lure them out of the house and into the store?

These mini seminars often lead to more seminars or even a series of them for other groups at other locations. So autographings sell books and are an investment in future appearances.

Once your book is published, you will be invited to speak to groups. Do not accept invitations to speak or host a class until your book is available. You must be paid to speak and you must be able to sell your book in the back of the room (BOR). See Document 639. See Document 640.



Book Promoting

A bestseller book is not like a gold record in the music industry; there is no set number that must be sold. National bestseller lists (there are several and they do not often agree) are assembled from certain bookstore and other sales reports. In addition, there are regional and specialty lists.

Bestseller lists are usually generated in four book categories: Hardcover-Fiction, Hardcover-Nonfiction, Trade Paperback (softcover)-Fiction and Trade Paperback-nonfiction. Some lists have categories for Mass-Market Paperback-Fiction and Mass-Market Paperback-Nonfiction. See Document 612.

Book fairs are where publishers traditionally show their books but there are several different kinds. There are fairs for bookstore buyers, libraries, the general public and so on. Some fairs are international and some are local. For example, the Frankfurt Book Fair each October is where publishers from all over the world gather to sell subsidiary (translation) rights to each other. The American Library Association Book Fair is where publishers sell books to libraries. Then there is the San Francisco Book Fair where publishers sell books to the general public.

The next BookExpo America will attract more than 30,000 people in late May. If you have a number of books, you may wish to rent booth space. Space is expensive but half-booth space may be available through the Publishers Marketing Association, Tel: (310) 372-2732; e-mail: info@pma-online.org. They buy a block of booths for subletting to their members (membership is $109/year). If you have one or two books, it is far more cost effective ($70.00 each) to place your book(s) in the PMA General Display.

Exports & Foreign Rights, see our report.

BookExpo America provides an opportunity to show your books, work the floor and to learn an incredible amount about the publishing industry. The PMA is also hosts a two-day seminar prior to the book fair. Ask PMA about the Publishing University. See Book Fairs, An Exhibiting Guide for Publishers. For exhibiting services, see our suppliers list.

Co-operative marketing allows us to lower promotional costs and save valuable time through the sharing of work. By sharing the expenses of promotion with other publishers we all get our messages to the customer affordably. It is easy to participate in co-operative programs because most of the work is done for us for a fraction of the cost of doing the promotion ourselves. One person (who has done it before) does all the work. You just pay the money and then go on to other projects. Or, you may take in other publishers to share costs in your program. Co-op programs range from mailings to book fair displays to reciprocal package stuffing. See Document 622.



Specific Category Promoting

Specific category book promotion. If you are writing and/or publishing a children's book, cook book, travel book, new age book, religious book, fiction or poetry, there are a number of specific resources to help you in your book promotion.



Promoting Other Information Formats

Recording your book for disc or download. You are not just an author or just a publisher or just a book promoter, you are an information provider. Some of your potential customers commute or travel a lot; they do not have time to read your book. But they do have time to listen to it. Now take your book and read it onto audio. You are an expert in your area. You must dispense your information in many ways: Books, magazine articles, audio, video, seminars, speeches, and private consulting. All of the messages are the same but the delivery method for each is different. Promoting spoken-word audio is very similar to promoting nonfiction books. See Document 635

The Internet/Web are communication channels and fortunately publishers have content; information that can be communicated. Publishers may use the web to display their catalog of books and to sell those books in both paper editions and in electronic versions on-line. Customers may be directed to bookstores for the paper version or they may send an order directly to the publisher. Or they can unlock and access an on-line edition instantly. Making the Web Pay, a set-up guide for publishers, Document 629, will show how to sell downloadable products while you sleep.

International publishers. For many publishers of books in the English language, the US market is only a dream. With more than 280 million English-speaking people, it is much larger than their home market but it seems impossible to reach. For Canadian publishers, the English-speaking market south of the border is fifteen times larger than the home market. How does a foreign publisher sell books in the U.S? The same way we do but by remote control. Selling Books in the United States, Document 634, shows how to establish a presence here and how to drive customers to your books. See Free InfoKit.


Wholesalers, Distributors & Bookstores

Book Trade, gift stores and catalogs

Describes the New "Book"  Model:  the technology has finally arrived to enable us to write, produce, sell and promote books faster, easier and cheaper.  You will discover how to build your book rather than just write it.  You will multipurpose your "book" into downloadable, CD and ebook versions.  You will wring maximum value out of your work by spinning off audiotapes, videotapes, magazine excerpts, foreign language editions and more.  In fact, Writing Nonfiction will be your constant reference on writing and producing books as well as marketing your manuscript.


ISBN: 978-1-56860-126-7
Cover Price: $29.95
 

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  Successful Nonfiction: Tips & Inspiration for Getting Published by Dan Poynter. This is a gift book for the writer within or the writer in your life. It might be described as Life's Little Instruction Book meets Chicken Soup for the Writer's Soul. Each page hits you right in the thought process with a tip, an explanation, an illustrative story and a writing quotation. All writers will find this book informative, insightful and fun. "Bet you can't read just one."

You will discover: 38 Tips on how to write, 11 Tips on why you should write, 4 Tips on why your writing project should be a book, 21 Tips on what to write, 7 Tips on doing research, 9 Tips for building your book, 3 Tips on Copyright, 10 Tips for finding the right agent or publisher, 6 Tips on book promotion, And much, much more.

Successful Nonfiction is a beautiful book. The soft cover book has gold stamping, embossing, French flaps, end sheets and a matte finish. It is a book as an "art form".


ISBN: 978-1-56860-061-1
Cover Price: $14.95
 

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Is There a Book Inside You?, Writing Alone or With a Collaborator by Dan Poynter and Mindy Bingham. You will discover: How to pick your topic, how to break it down into easy-to-attack projects, how and where to do research, a process that makes writing (almost) easy, how to improve your material, how to manage writing partnerships, how to evaluate your publishing options, as well as how to develop an individualized and workable plan. They will show you how to write your book, get the help you need and publish or get it published. With self-paced quizzes and resources. A Writer's Digest Book Club main selection.
ISBN: 978-1-56860-046-8
Cover Price: $14.95
 

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Dan Poynter’s Book Publishing Encyclopedia. Finding book resources fast. Time is money. Writers, publishers and publicists need access to resources--quickly. Whether you deal in entertainment (fiction) or information (nonfiction), you need information on the book industry.

Dan Poynter’s Book Publishing Encyclopedia is the "Book Publishing Answer Book." It has thousands of tips and references in an easy-to use alphabetical encyclopedia. Each fact, figure, resource or reference, in its 222 pages, links to a specific page on a web site for more information.

Poynter’s Encyclopedia is available in softcover, large print and four types of eBook. All are laid out alphabetically--A through Z and have a voluminous index. The eBook editions may also be searched electronically.

Dan Poynter has been gathering these facts and figures for years. He has written more than 120 books and hundreds of other information products. The media come to Dan because he is the leading authority on how to write, publish and promote books.

Keep this reference within easy reach; you will refer to it often. When you have questions, this book will supply the answers and they will be easy to find.

Available in standard print, large print and three types of eBook.


 

 


ISBN: 978-1-56860-127-4
Cover Price: $19.95
 

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ISBN:
 

Locating the Right Distributor describes how the book industry works. Then it describes more than 80 book trade distributors and lists the types of books each specializes in. This Instant Report will help you locate the right distributor for your book or line of books. Resources with addresses, telephone numbers and fax numbers. 11 pages.
ISBN: Document 605
Cover Price: $13.95
Self-Service Electronic Price: $9.95
 

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Selling Books through the Gift Trade. Lists the resources you need to reach gift shows, magazines, mailing lists, reports and consultants. 5 pages
ISBN: Document 614
Cover Price: $10.95
Self-Service Electronic Price: $6.95
 

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Selling Books to Catalogs. Catalogs buy books in large quantities and they are committed to you for the life of the catalog, often more than a year. This report shows you how to find the right catalogs out of more than 7,000, how to submit to them and how to deal with them. Be prepared to order another print run. 5 pages.
ISBN: Document 625
Cover Price: $12.95
Self-Service Electronic Price: $8.95
 

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Selling Books in the United States, a Guide for Foreign Publishers, lists six ways to establish a presence in the US and suggests foreign publishers promote books just as US publishers do: With book reviews, news releases and, if appropriate to the title, with a limited amount of direct mail advertising. Details and resources. This Report is not for US-based publishers. 6 pages.
ISBN: Document 634
Cover Price: $10.95
Self-Service Electronic Price: $6.95
 

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Book Reviews and News Releases
Book Reviews shows you in detail how to take advantage of the free publicity available to books. Reviews are not hard to get if you follow the unwritten (until now) rules. This Report provides paint-by-the-numbers instructions for making galleys and describes in a detailed action plan on how to set up a review program so your books will be reviewed again and again. It covers pre-publication reviews, early reviews, retail reviews, and continuing reviews with examples of the packages for each. The Report even tells you what to do with the reviews after you receive them-using them to generate even more reviews. Complete with lists of major reviewers and sources for the rest. Examples and resources. 28 pages.
ISBN: 978-1-56860-032-1
Cover Price: $19.95
Self-Service Electronic Price: $19.95
 

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Article on the importance of reviews from The Wall Street Journal. It will convince you we are right that reviews are the least expensive and most effective promotion you can do for your book. 1 page.
ISBN: Document 126
Cover Price: $4.00
Self-Service Electronic Price: $0.00
 

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ISBN:
 

Layout example for a galley cover (pre-publication review copy.) Also see the photographs in The Self-Publishing Manual. 2 pages.
ISBN: Document 149
Cover Price: $4.00
Self-Service Electronic Price: $0.00
 

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Poynter's Secret List of Book Promotion Contacts. Names and numbers for ABI, LC, CIP, ISBN and more; list of pre-publication reviewers; list of directories you should be listed in and over 50 places to send your book for review. This is an extremely valuable resource. 12 pages.
ISBN: Document 112
Cover Price: $4.00
Self-Service Electronic Price: $0.00
 

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News Releases
News Releases and Book Publicity shows you how to draft news releases and other print publicity for your books. After book reviews, news releases are your most effective and least expensive form of book promotion and you may send one out every month. Newspaper and magazine editors want to pass on interesting information to their readers. The trick is to draft an interesting news release (tied into your book) that the editor will want to use. This report has step-by-step instructions, paint-by-the-numbers format outlines, many examples and resources. 32 pages.
ISBN: 978-1-56860-033-8
Cover Price: $19.95
Self-Service Electronic Price: $19.95
 

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News release outline. Shows you how to construct a news release. 2 pages.
ISBN: Document 150
Cover Price: $4.00
Self-Service Electronic Price: $0.00
 

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Direct Mail Advertising

ISBN:
 

Radio & TV Interviews
Interviews, How Authors Get on Radio and TV will show you how to get invited to talk shows, how to get invited back and how to get maximum exposure for your book. This Report lists all the ways to get on the air. Resources with addresses. 12 pages.
ISBN: Document 602
Cover Price: $13.95
Self-Service Electronic Price: $9.95
 

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"Dan Poynter was presented with the Benjamin Franklin Award for Lifetime Achievement from the Publishers Marketing Association for his many years of helping people to market their books."

Autograph parties/Mini seminars
Autograph Parties & Signing Books shows you how to contact bookstores, who to call, how to promote your signing, getting set up and what to do once you are there. With resources, tips and contacts. 6 pages.
ISBN: Document 639
Cover Price: $10.95
Self-Service Electronic Price: $6.95
 

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BestSellers, What They Are and How to Make Them tells you all about the various bestseller lists and how they gather their numbers. You will discover how to interpret Amazon.com's rankings. Then there is a list of more that 50 tested ideas for making your book a bestseller. This report is so good, it is nearly a marketing plan outline. Resources. 10 pages.
ISBN: Document 612
Cover Price: $13.95
Self-Service Electronic Price: $9.95
 

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Book Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing by Eric Gelb, MBA, CPA. Hosting events, mini seminars and workshops can provide an extremely profitable way to sell your book, other products and services. You will discover how to double or triple your profits by developing a marketing strategy, promoting more profitable events, designing your event to meet your audiences' goals, merchandising your books and other products, selling more book, products and services, making your presentation more exciting, handling the Q&A, converting your speaking engagements from free to fee and much more. Lots of inside tips and techniques. 58 pages.
ISBN: Document 640
Cover Price: $15.95
Self-Service Electronic Price: $11.95
 

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Book Promoting

ISBN:
 

The Self-Publishing Manual, How to Write, Print & Sell Your Own Book by Dan Poynter is a complete course in writing, publishing, marketing, promoting and distributing books. It takes you step-by-step from idea, through manuscript, printing, promotion and sales. Along with an in-depth study of the book publishing industry, the book explains in detail numerous innovative book-marketing techniques. "Whether you sell out to a publisher or publish yourself, the author must do the promotion. This book is about promotion." The Manual is a Bible and a constant reference for publishers. Writer's Digest Book Club selection. Revised edition.

 


 


ISBN: 978-1-56860-134-2
Cover Price: $19.95
 

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The Self-Publishing Manual, Volume 2

 

SOCIAL MEDIA FOR BOOKS Book publishing is changing: this book describes how to take advantage of those changes. This Volume II is the sequel to The Self-Publishing Manual (Volume I), the most successful book ever written on the subject.

 

Learn how to use new techniques to write your book faster, new technology to publish it for less, new ways to distribute your book more economically, ways to have fun promoting it and how to profit from your investment by cutting out all of publishing’s’ gatekeepers in the middle.

  

You will discover how easy it is to:

&              Build your book rather than just write it—and copyright it in your name.

&              Print a small quantity and keep a small inventory.

&              Multipurpose your “book” into downloadable, CD, and eBook versions and others.

&              Wring maximum value out of your “book” by spinning off audios, videos, magazine excerpts, foreign-language editions, and more.

&              Bypass the publishers and go directly to a short-run book printer.

&              Set up your own publishing company and take the tax breaks.

&              Promote your books with email, book reviews, autographings, feature articles, and radio/TV interviews.

&              Promote your book for virtually no costs via social media.


ISBN: 978-1-56860-146-5
Paper Price: $14.95
eBook Price: $7.97
 

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Exports/Foreign Rights: Selling U.S. Books Abroad shows you how to expand your markets by selling directly to international readers, using an exporter in the U.S., contracting with a foreign distributor, and selling subsidiary rights to foreign publishers with variations such as international book packaging, co-production, and format rights. Special sections cover options, taxes, shipping, agents, the Frankfurt Book Fair, and more. Exports expand your market while foreign rights are frosting on your publishing cake: they bring in revenue while the sale amounts to a significant endorsement for your book. These endorsements help to sell more books at home. Complete with sample contracts, Postal rate charts, sample letters, and instructions for locating compatible foreign publishers. Glossary and an Appendix full of resources. 34 pages.
ISBN: 978-1-56860-035-2
Cover Price: $19.95
Self-Service Electronic Price: $19.95
 

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Selling Books to the Military Market by Michael Sedge gives you the inside track for reaching these 12 million people who spend over $10 billion annually. Full of details, addresses and resources. 10 pages.
ISBN: Document 637
Cover Price: $13.95
Self-Service Electronic Price: $9.95
 

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Book Fairs, An Exhibiting Guide for Publishers by Dan Poynter, contains everything you need to successfully select, arrange and operate a booth at a book fair. It contains inside tips on how to work a fair to your maximum advantage whether you are staffing a booth or working the floor. Required reading for first time exhibitors and a valuable reminder/checklist for the seasoned veteran. Don't leave for an exhibit without it. 96 pages.
ISBN: 978-0-915516-43-8
Cover Price: $7.95
 

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Cooperative Book Promotion describes the many programs that enable publishers to join together to lower marketing costs. You will learn about the co-op mail, exhibit and other programs run by several firms and associations as well as how to set up your own. Complete with an action plan and addresses of over 100 co-op programs. 7 pages.
ISBN: Document 622
Cover Price: $9.95
Self-Service Electronic Price: $5.95
 

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Specific Category Promoting
Children's Books, Resources for Writing, Producing and Promoting Juveniles lists the help you will need to write, produce, pub-lish and promote this unique type of book.  8 Pages.

ISBN: Document 610
Cover Price: $11.95
Self-Service Electronic Price: $7.95
 

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Cook Books, Resources for Writing, Producing and Promoting Books on Food lists the help you will need to write, produce, publish and promote this unique type of book. 5 pages

ISBN: Document 613
Cover Price: $10.95
Self-Service Electronic Price: $6.95
 

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Travel Books; Resources for Writing, Producing and Promoting Guidebooks. Lists the information sources you need to successfully publish and promote travel books.  4 Pages.
ISBN: Document 616
Cover Price: $10.95
Self-Service Electronic Price: $6.95
 

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New Age Books; Resources for Writing, Producing and Promoting Books on metaphysics, the occult and new thinking. Provides the leads you need for more information. Names and numbers.  3 Pages.

ISBN: Document 617
Cover Price: $9.95
Self-Service Electronic Price: $5.95
 

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Religious Books; Resources for Writing, Producing and Promoting theological books. Lists the information sources you need to successfully publish and promote religious books.  5 Pages.
ISBN: Document 618
Cover Price: $9.95
Self-Service Electronic Price: $5.95
 

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Fiction & Poetry. Fiction and poetry must be sold-just like any-thing else. This Report will put you in touch with the right people and products: books, tapes, reports, magazines, mailing lists, con-tests, marketing consultants and more. It tells you how to find a fiction publisher. Also see the Report Locating the Right Distributor.  7 Pages.

ISBN: Document 606
Cover Price: $11.95
Self-Service Electronic Price: $7.95
 

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Promoting Other Information Formats
AudioBooks: Turning Books & Speeches Into Spoken-Word Downloads & Disc Products shows you the quick and easy way to turn your material into a new product. Background, tips, ideas and resources. 8 pages.
ISBN: Document 635
Cover Price: $11.95
Self-Service Electronic Price: $7.95
 

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Making the Web Pay, a set-up guide for publishers shows you how to set up your web site to make money and save time-automatically. Examples and descriptions are given for selling books, reports and newsletters on-line with some clever and automatic response mechanisms. 6 pages.
ISBN: Document 629
Cover Price: $13.95
Self-Service Electronic Price: $9.95
 

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Dan Poynter was awarded an Irwin by the Book Publicists of Southern California for the Best Electronic Promotion Campaign of the Year. The Award recognized his pioneering in Fax-On-Demand and the Web.

PowerPacks

Get all of our books, disks, reports and documents in print and electronic form. You will receive everything you need to write, print and promote your book-faster, easier and cheaper. This is a complete, step-b-step, turn-key program. Most files are in both MS-Word and Adobe Acrobat PDF; take you choice. The Acrobat Reader software is also included on the disc. There are three valuable kits to invest in:

PowerPacks
Starter Kit, #1:

Includes everything you need, and nearly everything we have, to lead you through your project:

 

4 "pBooks" -- Books on paper:

·                     "The Self-Publishing Manual: How To Write, Print & Sell Your Own Book"

·                     "Writing Nonfiction: Turning Thoughts Into Books"

·                     "Is There a Book Inside You?: Writing Alone Or With A Collaborator"

·                     "Dan Poynter's Book Publishing Encyclopedia"

 

3 "pBooks" -- Books on disc -- for easy searching:

·                     "The Self-Publishing Manual: How To Write, Print & Sell Your Own Book"

·                     "Writing Nonfiction: Turning Thoughts Into Books"

·                     "Successful Nonfiction: Tips & Inspiration For Getting Published"

Plus:

·                     9 Special Reports on production and marketing.

·                     36 Instant Reports on production and marketing.

·                     Subscription to the Publishing Poynters newsletter.

·                     Supplier List. Service vendors to the publishing industry. Document 250.

·                     3 Book writing, producing and publishing information kits. (Autobots)

·                     Poynter's Secret List of Book Promotion Contacts, Document 112.

·                     Your books' back cover layout form, Document 116.

·                     Telephone Order Form, Document 147

·                     The New Book Model diagram.

 


ISBN: 978-1-56860-082-6
Cover Price: $297.00
 

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PowerPacks
Master Kit, #2:

More resources to make your project go faster and easier.

Everything in Kit #1 PLUS:

·                     Publishing Contracts on Disk.

·                     Business Letters for Publishers on Disk.

·                     Mr. Self-Publishing's Notebook. All the tips and resources from the Publishing Poynters newsletter archive.

·                     30 minutes of telephone consulting on your project with Dan Poynter.


ISBN: 978-1-56860-083-3
Cover Price: $497.00
 

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PowerPacks
Professional Kit, #3:

Everything in Kits #1 & #2 PLUS:

·                     Quotations by Dan Poynter on books, writing and publishing.

·                     60 minutes of telephone consulting on your project with Dan Poynter


ISBN: 978-1-56860-084-0
Cover Price: $897.00
 

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  THIS SITE FEATURES SECURE ORDERING FOR YOUR SAFETY
  FROM GEOTRUST


  Contacting Para Publishing LLC. Email: info@parapublishing.com
  Telephone: +1-805-968-7277; Fax: +1-805-968-1379
  Postal Address: PO Box 8206-240, Santa Barbara, CA 93118-8206 USA.
  Street Address: 530 Ellwood Ridge, Santa Barbara, CA 93117-1047 USA.

Some relevant numbers: SAN 215-8981: Fed ID 95-6532235: Duns 09-141-9358: ISBNs 0-915516 and 1-56860.