Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterOctober 1,2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. WHAT SOME AUTHORS DO TO GET REVIEWS. See
http://www.salon.com/books/feature/2002/09/16/publicity/index.html
B. MAKING HYPE & MAKING BESTSELLER LISTS. See
http://www.bobkaye.com/ilibertine.html
:)
C. WEIGHT LOSS STORIES WANTED. Book planned for people who want to/have
tried to/need to lose weight from people who have "walked the walk".
Robert Brents, "The 80/20 Guy". http://www.RobertBrents.com
RobertBrents@RobertBrents.com
619-479-1249.
D. YOU'VE GOT MAIL: 60 BILLION A DAY FORECASTED BY 2006. See
http://maccentral.macworld.com/news/0209/27.mail.php
E. PERSONAL ATTENTION TO YOUR PROJECT. I insist that attendees at our Santa Barbara Power Workshops send me information on their projects 10 days prior to the event. I read and evaluate each one and draft a page or more of suggestions. This research helps me to understand you and your project so that the course can be tailored to your needs.
The next workshop here in Santa Barbara will be on 19 – 20 October.
For more information on this $695 event ($495 for the second person from
the same company), see
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=29919080
Or call 800-PARAPUB.
F. WHAT PEOPLE ARE DOING ABOUT SPAM. Given a platform to air their best
tools and techniques for fighting spam, readers of InternetWeek hold little
back. Here's a look at some of their best
practices.
http://update.internetweek.com/cgi-bin4/flo?y=eIw80Bd2iA0V30BifN0A8
* The Biggest Reasons Readers Hate Spam
http://update.internetweek.com/cgi-bin4/flo?y=eIw80Bd2iA0V30BifO0AA
*An Ironclad Approach to Thwarting Spam
http://update.internetweek.com/cgi-bin4/flo?y=eIw80Bd2iA0V30BhEn0A6
*Targeting The Enemy: Spam
http://update.internetweek.com/cgi-bin4/flo?y=eIw80Bd2iA0V30BhBh0Aw
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PARAQUOTATION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Most people never run far enough on their first wind to find out
they've
got a second. Give your dreams all you've got and you'll be amazed at
the
energy that comes out of you."
William James
1842-1910, Psychologist and Author
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
G. VISA IMPLEMENTS NEW RULES for online credit card
transactions: http://www.cardforum.com@n6.be/81d
H. WOMAN FALLS FOR NIGERIAN SCAM—BIG. See
http://www.freep.com@e.la/275d
I. BECOME A BOOK PROMOTER; learn how from the experts. Infinity publishing
is hosting its 3rd "Express Yourself..." Writers/Authors Conference
from Thursday, October 3 through Sunday, October 6, 2002, at the Sheraton
Park Ridge Hotel and Conference Center at Valley Forge, PA. Presenters
include: Melanie Rigney, Jane Friedman, Shel Horowitz, Dan Poynter, John
Kremer, Eric Gelb, Penny Sansevieri, Brian Jud, Steven Harrison, Carol
Welsh, Jim Donovan, Darline Coupet, Eric Anderson, Bonnie Neubauer, John
Harnish and NYC Literary Agent Jennifer DeChiara. See
http://www.infinitypublishing.com/conferences1.htm
J. DAN POYNTER IS COMING TO VISIT if you are near:
Arizona
British Columbia
California (13 events are scheduled)
Colorado (2)
Florida (5)
Georgia
Illinois
Massachusetts
Pennsylvania
Texas (2)
Washington
See the ParaCalendar on my content-filled seminars, below. See ALL the listings. I will visit some states/provinces several times.
Let me show you how to make a difference and make a living with your book.
K.COURT THROWS OUT 'MUGGLES' CLAIMS AGAINST ROWLING. See
http://www.usatoday.com/life/books/news/2002-09-18-potter-suit_x.htm
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A. USE COPYRIGHT FORM SR FOR SOUND RECORDINGS such as audiotapes and
multimedia packages (sound and text). See
http://www.copyright.gov/register/performing.html
- - Marisa D'Vari, Author, Media Magic: Profit and Promote with FREE Media
Placement. http://www.GetBookedNow.com
B. HOW DID DEEPAK CHOPRA SELL 20 MILLIONS BOOKS? Find out for only $1 by getting the audio from an 80-minute interview that Steve Harrison of BookMarketingUpdate.com recently did with Deepak and his publicist. http://www.freepublicity.com/chopracall/?10009
C. TOP SEVEN REASONS DIGITAL CAMERAS ARE BETTER THAN FILM. See
http://www.pcphotomag.com/content/2002/sept/digdifferent.html
and
http://www.roxio.com/en/interest/music/digitalcamera_win.html
D. TO JOIN THE CATALOGING IN PUBLICATION PROGRAM, see
http://cip.loc.gov/cip/ecipp14b.html
To send your application for a CIP data block, see
http://cip.loc.gov/cip/ecipp14.html
For more details on the Library of Congress and the CIP Program, see
http://parapub.com/getpage.cfm?file=resource/promote.html
(and scroll down to Document 112, Poynter's Secret List of Book Promotion
Contacts.)
A. ONE OF THE THINGS I DIDN'T LEARN IN SCHOOL WAS HOW TO CITE an Internet
source in a footnote. There's a good reason for that. I went to school
before Al Gore invented the Internet. Today, though, students and others
need to cite material, and do it correctly. To the rescue comes Citation
Styles Online which shows you all the "correct" versions of
citation style.
http://www.bedfordstmartins.com/online/citex.html
- -Wally Bock
B. WORDS AND PHRASES THAT SELL. Copy-writing thought stimulators. Here's
a Web site that lists 1,000+ time-tested
and proven words and phrases that sell. Unlock your brain at:
http://time4success.com/1000.html
--Markus Allen
C. DIRECT RESPONSE COPYWRITER DEAN RIECK JUST PUBLISHED A COLLECTION
OF THE BEST THINGS EVER SAID ABOUT ADVERTISING AND BUSINESS at:
http://www.directcreative.com/quote.html
D. WHO IS BUYING BOOKS? According to the American Booksellers Association:
- 80% of U.S. families did not buy or read a book in the past year.
- 70% of U.S. adults have not been in a bookstore in the last five years.
- 58% of the adult U.S. population never reads another book after high school.
- 42% of college graduates never read another book after graduation.
- Adults in the U.S. spent $25.6 billion on books the past year.
- $5.4 billion was spent on movies in 1995.
The total amount of knowledge is doubling more quickly each year. The pessimist might say the market is small and shrinking. The optimist might say look at the size of the untapped potential market.
WHERE ARE THEY BUYING BOOKS? According to a study by the American Booksellers Association some years past, of the books sold through bookstores, 47.3% were sold through indepen-dents, 44.1% through chains, including super-stores, and 8.6% through used book shops. Warehouse clubs such as the Price Costco moved 46 million books.
Independent bookstores sold 28% of the books, the chains 20%, book clubs 16% and food/ drug/discount stores 19%.
Seventy-seven million books were sold through department stores, card/gift stores and hobby/ craft stores.
Books also account for 6% of all purchases made by mail.
No figures were available for book sales outside of the book trade. It is suspected that a very large, unreported number are sold through specialty shops (e.g., parachute books in parachute stores), catalogs, as premiums, etc. These non-traditional sales are usually easier to make, very large and much more lucrative.
The chain superstores are growing, the chain mall stores (with smaller selections) are shrink-ing, the independ-ents are being killed off by the chains, more and more specialty stores are carrying books, the online book sites are moving a lot of books and mail order is growing.
- - Extracted from Book Marketing, A New Approach by Dan Poynter from
Para Publishing. See
http://parapub.com/getpage.cfm?file=resource/promote.html
and scroll down.
INSPIRE OTHERS
You can help many other people with a how-to book.
Your experience and research may inspire a lot of people.
Darcie Sanders and Martha M. Bullen were publishing professionals who
wanted to stay home with their children. They looked for books on going
from the workplace to the homebase but found that few existed. With research
and interviews, they wrote the book they needed. Little, Brown and Company
published Staying Home through five printings; now the authors publish
it themselves.
http://www.SpencerAndWaters.com
Imagine the satisfaction you will feel in helping so many other people by sharing what you know.
“With a book, you can make both a living and a difference.” —Michael Larsen, literary agent.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html
A. FREE GUIDE TO USING ADOBE ACROBAT PDF from The International Prepress
Association (IPA), and Enfocus. See
http://www.ipa.org/ProdServ/PDFX.php3
Also see http://www.pdfzone.com
B. FIND OUT HOW CAROL TUTTLE SOLD 6,000 COPIES OF HER POD BOOK through
word-of-mouth. See
http://www.freepublicity.com/freebies/article524.htm
C. FIFTEEN ITEMS TO NEGOTIATE IN YOUR NEXT AUTHOR-PUBLISHER AGREEMENT.
Compare this checklist and tip sheet to your contract to ensure you've
not forgotten anything. Remember, contracts may vary, but they should
all contain these important provisions. See
http://copylaw.com/forms/pubchk.html
A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, dBooks, pBooks, digital printing and The New Book
Publishing Model. At some events he provides the entire four-hour writing,
publishing, promoting program while at others he gives a shorter presentation.
Contact the FMI names for details. And see /getpage.cfm?file=newbook.html
2002
October 3-6: VALLEY FORGE, PA. Infinity Publishing Conference. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com
October 9: LOS ANGELES. Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
October 12: WHITTIER, California. American Society for Training & Development (ASTD). "Turning Training Materials into Books": The full four-hour New Book Model program. At Sir Speedy. Fmi: Colleen Turner, Catalyst@ix.netcom.com. 310-454-4510.
October 19-20: SANTA BARBARA. Book marketing/promotion/distribution
seminar in with Dan Poynter. For details, contact Para Publishing, PO
Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
October 23: ORLANDO. Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Casselberry, Florida. 7-10 pm. The New Book Model. Fmi: 407-671-9505. http://www.KnowledgeShopOrlando.com
October 26: HOUSTON. Writing, Publishing and Promoting Books, Association of Authors & Publishers. The full four-hour New Book Model program. Fmi: Cathy Stucker, The Idea Lady, 281-265-7342, cathy@IdeaLady.com
October 30: SEATTLE. Discover U. The New Book Model. 2150 No. 107th Street, #B52, Seattle, WA 98133. Course CS253A, 6:27-10:00 pm. $39. Fmi: Erin Brandon, 206-365-0400; Erin@DiscoverU.org. http://www.discoveru.org/classes/detail.cfm?CID=1553
November 1: SANTA BARBARA. E-Writers Conference. Promoting Your Books with Writing: Articles, Filers and More. A new presentation. Radisson Hotel on Cabrillo Blvd. Fmi: Sunny Ross, 805-563-5400. Sunny@e-WritersConference.com
November 6: DENVER. Colorado Free University. Writing
& Publishing Nonfiction, a seminar by Dan Poynter. The full New
Book Model course. 5:57–10 pm. 1510 York Street. Fmi: 303-399-0477.
NancyP@Compuskills.com.
November 7: TUCSON. Society of Southwestern Authors. The full four-hour New Book Model program. Fmi: Penny Porter, wporter202@aol.com
November 19: LOS ANGELES. Writing & Publishing
Nonfiction, a seminar by Dan Poynter at the Learning Annex. The full
New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
November 21: CHICAGO. Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Discovery Center. 6:00 to 10:00 PM. fmi 773-348-8120; dcenter@core.com.
November 22-24: HOUSTON. Cat Writers Association annual conference. The full four-hour New Book Model program. Fmi: Kim Thornton, kthornton@cox.net. http://www.catwriters.org
December 3: TAMPA. Baywinds. The full New Book Model program. 6:30-10:00 pm. Fmi: tel: 800-300-6994. info@baywinds.net.
December 6: VANCOUVER. Canadian Association of Professional Speakers. Turning Your Speeches into Books. The writing part of The New Book Model. fmi: Cheryl Cran, 604-552-9640, info@CherylCran.com
December 10: LOS ANGELES. Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex. 6:27 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
December 14: WESTFORD, MASSACHUSETTS. New England Speakers' Assn. BOSTON area. Turning Your Speeches into Books; the full four-hour New Book Model program. Fmi: Steve Shama, MD. 617-277-8332. SteveShama@aol.com
2003
January 11-12: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
January 14: DENVER. Colorado Free University. Writing
& Publishing Nonfiction, a seminar by Dan Poynter. The full New
Book Model course. 5:57–10 pm. 1510 York Street. Fmi: 303-399-0477.
NancyP@Compuskills.com.
January 15: ATLANTA. Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Atlanta, Georgia. The full New Book Model program. 6:27 to 10:00 PM. Fmi: TheKnowledgeShop@aol.com 678-766-6666.
January 17-19: SAN DIEGO Writers Conference. The full four-hour New Book Model program. Fmi: Diane Dunaway, 858-484-8575; ddunaway@aol.com
February 19: WEST PALM BEACH, Florida. National Nurses in Business Association. The full New Book Model program. 6:27-10:00 pm. Fmi: Patricia Ann Bemis, RN CEN, PO Box 561081, Rockledge, FL 32956-1081. Tel 321-633-4610, bemis@nnba.net, http://www.nnba.net
March 6: LONG BEACH, California. Professional Coaches & Mentors Assn. The full four-hour New Book Model Program. Renaissance Hotel. FMI: Frumi Barr. 949-729-1577. ceoCoach@Frumi.com
March 8: FORT LAUDERDALE. Florida Speakers Association. The full New Book Model program and more. Fmi: George Chiswick, 561-630-7766; info@Florida-Speakers.org http://www.Florida-Speakers.org
March 28-30: FRESNO. The WIN-WIN Writers Conference. Fresno, California. Section One of the New Book Model on writing. Stephen Blake Mettee, 559-876-2170. sbm12@csufresno.edu
April 5: COCOA BEACH. Space Coast Writers Guild, Cocoa Beach, Florida. The full four-hour New Book Model program. Fmi: Joyce Henderson, JEHwriter@cfl.rr.com
April 12: NSA-LOS ANGELES. The full four-hour New Book Model program. Contact Lynda Curtin, 818-507-6055; OppThinker@aol.com
April 26-27: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
May 27: LOS ANGELES. Publishers Marketing Association, First-Timer Event before the Publishing University. Section 3 of The New Book Model: Marketing, Promoting & Distributing. Fmi: Jan Nathan, 310-372-2732, Jan@PMAonline.org; http://www.PMAonline.org
May 28-29: LOS ANGELES. Publishers Marketing Association Publishing University. Dan to serve on five panels, sharing information on a number of subjects. Fmi: Jan Nathan, 310-372-2732, Jan@PMAonline.org; http://www.PMAonline.org
July 19-20: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
September 19: UNIVERSAL CITY. Magnificent Marketing Symposium, Dottie Walters, Universal City, California. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com
October 18-19: SANTA BARBARA. Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing,
PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
ACTUAL NEWSPAPER HEADLINES.
Include Your Children when Baking Cookies
Something Went Wrong in Jet Crash, Expert Says
Police Begin Campaign to Run Down Jaywalkers
Safety Experts Say School Bus Passengers Should Be Belted
Drunk Gets Nine Months in Violin Case
Survivor of Siamese Twins Joins Parents
Iraqi Head Seeks Arms
Prostitutes Appeal to Pope
Panda Mating Fails; Veterinarian Takes Over
British Left Waffles on Falkland Islands
Lung Cancer in Women Mushrooms
Eye Drops Off Shelf
Teacher Strikes Idle Kids
Clinton Wins on Budget, But More Lies Ahead
Enraged Cow Injures Farmer With Ax
Plane Too Close to Ground, Crash Probe Told
Miners Refuse to Work after Death
Juvenile Court to Try Shooting Defendant
Stolen Painting Found by Tree
Two Sisters Reunited After 18 Years in Checkout Counter
Killer Sentenced to Die for Second Time in 10 Years
War Dims Hope for Peace
If Strike Isn't Settled Quickly, It May Last a While
Cold Wave Linked to Temperatures
Deer Kill 17,000
Enfields Couple Slain; Police Suspect Homicide
Red Tape Holds Up New Bridges
Typhoon Rips Through Cemetery; Hundreds Dead
Man Struck By Lightning Faces Battery Charge
New Study of Obesity Looks for Larger Test Group
Astronaut Takes Blame for Gas in Spacecraft
Kids Make Nutritious Snacks
Chef Throws His Heart into Helping Feed Needy
Arson Suspect Held in Massachusetts Fire
Ban On Soliciting Dead in Trotwood
Local High School Dropouts Cut in Half
New Vaccine May Contain Rabies
Hospitals are Sued by 7 Foot Doctors
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