Publishing Poynters

Book and Information-Marketing News and Ideas from Dan Poynter
October 1, 2000. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub

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IN THIS ISSUE

1. ParaNews
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
=============================================

ParaNews

A. Ken Hoffmann is printing again. DDA and Delta Direct Access
have been retired; the new PQN (Print Quantity Needed) company is
One2One Digital Printing & Distribution. Hoffmann and DDA
pioneered the use of toner-based printers to manufacture softcover
and hardcover trade books.

Rick Barrios, Hoffmann's partner ran the mailing side of the business.
Hoffmann left after a disagreement in August; quality control
challenges soon followed.

Hoffmann secured new financing and plans to open five facilities
across the U.S. The first is still at 27460 Avenue Scott, Valencia, CA
91355. Tel: 661-702-9000. Toll free: 866-220-0121. The web site,
http://www.PQNbooks.com, should be changed soon to reflect the
new names.

Hoffmann continues with the same machinery and staff. The plant is
running again though a little short-staffed at the moment due to the
demand for books and the backlog of work.

Another fully PQN manufacturer is DeHart's in Santa Clara,
California. They can be reached at 408-982-9118.
http://www.DeHarts.com

B. Self-Published Book Awards Sponsored by Writer's Digest.
You can win $1,500 cash, book promotion in Writer's Digest and
Publishers Weekly magazines and a personalized marketing plan
from Dan Poynter. Nine categories. Hurry, deadline is
December 15, 2000. See
http://www.writersdigest.com/catalog/contest_frame.html

C. The eBooks are here. The hardware and software are here
and now the content is coming. The frontlist titles being offered
is exploding. See the following websites:
http://ebooks.barnesandnoble.com/index.asp?: Mostly Rocket
but some Pocket PC editions. Len Riggio, CEO, says: Within five
years, there will be a digital copy of every book in our warehouse."
http://www.NetLibrary.com: More than 18,000 titles from some
250 publishers; 4,000 titles are free.
http://www.PeanutPress.com: This division of NetLibrary
specialized in titles for hand-held readers.
http://www.Softbook.com/store: More than 1,000 eBook titles
and periodicals.
http://www.Rocket-Library.com: More than 3,500 titles.
http://go.msn.com/newsletter3817/6476.asp: Over 100 free eBooks.

The major eBook formats are Adobe Acrobat (PDF), Microsoft
Reader for the Pocket PC (LIT), The Rocket and the Softbook.
Make sure you order the right content for your reader.

For more information on ePublishing, see:
http://www.eBookNet.com
http://www.eBookConnections.com: See their ePublisher Links.
http://www.OpeneBook.org
http://www.impressions.com

D. Postal Rates going up first of the year. The USPS board of
governors has filed a rate case proposal with the Postal Rate
Commission calling for a 6.4% rate increase. That will amount to
one cent for First Class mail. Expect similar increases for Priority
Mail and Book Rate.

E. Book Expo America dates and venues announced. The BEA
book fair will be in:
Chicago, June 1-3, 2001.
New York, May 3-5, 2002.
Los Angeles, May 30-June 1, 2003.
Chicago, June 4-6, 2004.
New York, June 3-5, 2005.
Mark your calendar now.

F. The Click-and-Sniff computers are coming. Soon you will be
seeing smell-sensing technology in advertising, shopping, travel and
video game settings.
See http://go.msn.com/newsletter3817/6467.asp

G. California says No to eTax. Governor Gray Davis vetoed a bill
that would have tacked a 7.25% tax onto Internet sales by
merchants who also have brick-and-mortar operations in the
state. Davis said the Internet "needs time to mature" as a
marketing medium and job creator. Since California is a
bellwether state, Davis' actions should delay taxing of
interstate eTailing nationwide.


<<<PARA PUBLISHING: Changing the way books are
written, produced and promoted>>>

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ParaTips

A. For a list of the book distributors recommended by Ingram, see
http://www.ingrambookgroup.com/pub_info/newpubinfo/dist.htm

Publishers must have a distributor to get into bookstores.
Distributors have sales reps that visit the stores, show your book
(cover) and take the orders. There are over 75 book distributors
and each specializes in certain types of books. Publishers must
match their line of books to the distributor in order to ensure that
the distributor's sales reps are visiting the right bookstores and
can talk up the book. BTW, Ingram and Baker & Taylor are
wholesalers not distributors; they fill orders but do not have sales
reps. For a list of distributors and their lines of specialty, see our
Special Report Book Marketing: a New Approach and Document
605, Locating the Right Distributor at
/getpage.cfm?file=resource/promote.html
And scroll down.

B. Bestseller Report. A bestseller book is not like a gold record
in the music industry; there is no set number that must be sold.
The books' sales are compared with each other. National bestseller
lists (there are several and they do not often agree) are assembled
from certain bookstore and other sales reports. In addition, there
are regional and specialty lists.

BestSellers, What They Are and How to Make Them tells you all
about the various bestseller lists and how they gather their
numbers. Then there is a 29-point plan for making your book a
bestseller. This report is so good, it is nearly an advanced
marketing plan outline. See
/getpage.cfm?file=resource/promote.html
and scroll down

C. List your books in all the appropriate directories so that
readers and the industry can find you. Here are the most
important of the directories and contacts.

ABA Book Buyer's Handbook is used by bookstores to find
your shipping, discount, STOP and returns policies. To be listed,
your company must be at least a year old and you must have
published at least three titles. Contact the American Booksellers
Association for an application at 828 S. Broadway, Tarrytown, NY
10591; Tel: (800) 637-0037 or (914) 591-2665;
Fax: (914) 591-2720; http://www.bookweb.org.

The Book Buyer's Manual is published by the National
Association of College Stores. For an application, contact NACS,
500 E. Lorrain St., Oberlin, OH 44074; Tel: (440) 775-7777; Fax:
(440) 775-2216; http://www.nacscorp.com

Book Dealers Drop Ship Directory will list your book for
individual, drop ship sales. Contact Al Galasso at
marketbooks@juno.com.

College Store Executive. The National News and Merchandising
Magazine of the College Store Industry. If your book might be sold
in college bookstores, send for a Book Announcement Form and
other information from College Store Executive, PO Box 1500,
Westbury, NY 11590-0812; Tel: (516) 334-3030;
Fax: (516) 334-3059. See http://www.ebmpubs.com.

Contemporary Authors is a large reference book containing over
100,000 biographical sketches. Authors of technical and vanity
press books are not eligible. Request a form from Contemporary
Authors, Gale Group, 27500 Drake Rd., Farmington Hills, MI
48331; Tel: (800) 347-GALE or (248) 699-4253;
Fax: (800) 414-5043; http://www.galegroup.com. Don't be
modest. The more you write on the form, the more space you get
in the book. After you fill out the application, make a few
photocopies so you will be ready when someone else asks for
extensive biographical information. The listing is free.

The Cumulative Book Index is an international bibliography of
new publications in the English language. All the bibliographical
information necessary to identify a book is provided: full name of
author, complete title, date of publication, edition, paging, price,
publisher, ISBN and Library of Congress card number.
In addition to bibliographical information, the Index also provides
subject headings to describe the contents of the book. These
headings can usually be determined by an examination of the
table of contents and a reading of the preface; sometimes a careful
examination of the text is necessary. Books must have at least 100
pages and a minimum press run of 500 copies to be eligible for
inclusion in the Index.

A listing in the Index gives your publication valuable publicity.
Subscribers include most of the major libraries and booksellers
around the world. No charge is made for a listing, but in order to
record your book accurately, the publisher, The H.W. Wilson Co.,
needs a copy of the book. Wilson will also list your book in the
Vertical File Index (see listing later in this chapter). Send books to
Cumulative Book Index, H.W. Wilson Co., 950 University Ave.,
Bronx, NY 10452; Tel: (800) 367-6770 or (718) 588-8400;
Fax: (800) 590-1617 or outside U.S. and Canada, (718) 590-1617.
See http://www.hwwilson.com.

Directories in Print will accept your book listing if it has an
extensive appendix. Request a form from Gale Group, 27500
Drake Rd., Farmington Hills, MI 48331; Tel: (800) 347-GALE or
(248) 699-4253; Fax: (800) 414-5043; http://www.galegroup.com.

Directory of Mail Order Catalogs and the Directory of
Business to Business Catalogs. If you have several books and
offer them in your own brochure or catalog, send for an
application form for these directories. Grey House Publishing,
Pocket Knife Square, Lakeville, CT 06039; Tel: (800) 562-2139;
Fax: (860) 435-3004;
books@greyhouse.com; http://www.greyhouse.com.

Information Marketplace Directory. You will sell more books,
tapes, reports, consulting and seminars if you establish your
company as the center of all information on your subject. Now
you can list all your products and services with IMD. For an
application, contact Simba Information, Inc., Information
Marketplace Directory, 11 Riverbend Dr. S., Stamford, CT 06907;
Tel: (203) 358-9900; Fax: (203) 358-5824;
info@simbanet.com. http://www.simbanet.com

International Directory of Little Magazines and Small
Presses is another place you will want to list your new firm. For
an application, contact Dustbooks, PO Box 100, Paradise, CA
95967; Tel: (800) 477-6110 or (530) 877-6110;
Fax: (530) 877-0222; dustbooks@dcsi.net. Request information
on their other directories. See http://www.dustbooks.com.

Law Books in Print. If you are publishing books for the legal
profession, get a listing in Law Books in Print. Send for an
application from Oceana/Glanville Publishers, Inc., 75 Main St.,
Dobbs Ferry, NY 10522; Tel: (914) 693-1320; Fax: (914) 693-0402;
glanville@oceanalaw.com; http://www.oceanalaw.com.

Literary Market Place is one of the most important reference
books in the publishing industry. It lists every major publisher,
publicity outlet and supplier. An inclusion here will help your
customers and suppliers to find you. To be listed in this annual
reference, you must publish at least three books a year. Send for
an application form from Literary Market Place/Reed Elsevier,
Inc., 121 Chanlon Rd., New Providence, NJ 07974;
Tel: (800) 521-8110 or (908) 464-6800; Fax: (908) 665-6688;
info@bowker.com; http://www.literarymarketplace.com/lmp/us/index_us.asp.

National Directory of Catalogs. If you have several books and
offer them in your own brochure or catalog, send for an
application form for this directory. Oxbridge Communications,
Inc., 150 Fifth Ave., #302, New York, NY 10011;
Tel: (800) 955-0231 or (212) 741-0231; Fax: (212) 633-2938;
info@oxbridge.com; http://www.mediafinder.com.

Online bookstores. Some of the following online bookstores
allow you to register your book online. Contact them regarding
information for publishers. Annotate your listings by sending
cover art, table of contents, back cover copy, etc.

http://www.amazon.com
http://www.bn.com
http://www.borders.com
http://www.booksamillion.com/ncom/books?id=9424284250051
http://Fatbrain.com
http://ecampus.com
http://www.seekbooks.com
http://www.elgrande.com

Publishers Directory is a directory in which you may have a free
listing. For an application form, contact Gale Group, 27500
Drake Rd., Farmington Hills, MI 48331; Tel: (800) 347-GALE or
(248) 699-4253; Fax: (800) 414-5043; http://www.galegroup.com.

Publishers, Distributors, Wholesalers of the United States.
Once you secure an ISBN, you are automatically included in this
directory. Contact Reed Elsevier, Inc., 121 Chanlon Rd., New
Providence, NJ 07974; Tel: (800) 521-8110 or (908) 464-6800;
Fax: (908) 665-6688; http://www.reedref.com.

Publishers' International ISBN Directory is published by the
K.G. Saur Publishing Co./Reed Elsevier, Inc., 121 Chanlon Rd.,
New Providence, NJ 07974. Call for information and a
questionnaire: (800) 521-8110 or (908) 464-6800;
Fax: (908) 665-6688; http://www.reedref.com.

Publishers Marketing Association (PMA) is an international
association of more than 3,000 publishers who band together to
promote their books in a cooperative manner. PMA holds
educational seminars, buys and shares advertising space, makes
cooperative mailings and operates booths at major book fairs.
Local affiliates of PMA are located all over North America. Contact
PMA for a sample newsletter and a membership application: 627
Aviation Way, Manhattan Beach, CA 90266; Tel: (310) 372-2732;
Fax: (310) 374-33420;
pma-online@aol.com; http://www.pma-online.org.

Small Press Record of Books in Print is a special Books in Print
for smaller publishers. For an application, contact Dustbooks, PO
Box 100, Paradise, CA 95967; Tel: (800) 477-6110 or
(530) 877-6110; Fax: (530) 877-0222; dustbooks@dcsi.net.
Request information on their other directories.
See http://www.dustbooks.com

Software Encyclopedia. If you are publishing software, send for
an application for this directory. Reed Elsevier, Inc., 121 Chanlon
Rd., New Providence, NJ 07974; Tel: (800) 521-8110 or
(908) 466-6800; Fax: (908) 466-6888. See
http://www.bowker.com/standards/home/isbn/us/printable/sip.html.

Vertical File Index lists lower-cost items (usually under $10)
such as pamphlets, posters, maps and reports. Send one book to
Eloise Morehouse, H.W. Wilson Co., 950 University Ave., Bronx,
NY 10452; Tel: (800) 367-6770 or (718) 588-8400;
Fax: (800) 590-1617 or outside U.S. and Canada, (718) 590-1617;
custserv@hwilson.com; http://www.hwwilson.com

Writer's Market. A listing here means you want manuscript
submissions from authors. For an application, write Writer's
Market, Writer's Digest Books, 1507 Dana Ave., Cincinnati, OH
45207; (800) 289-0963 or (513) 531-2222; Fax: (513) 531-4744.
See http://www.writersdigest.com.

Book Trade in Canada is the Literary Market Place of the
Canadian book publishing industry. If you are located in Canada,
contact Quill & Quire, 70 The Esplanade #210, Toronto, ON
M5E 1R2, Canada; Tel: (416) 360-0044; Fax: (416) 955-0794;
info@quillandquire.com; http://www.quillandquire.com

Quill & Quire Spring and Fall Announcements. If your books
are being produced in Canada, request an application from Quill
& Quire, 70 The Esplanade #210, Toronto, ON M5E 1R2, Canada;
Tel: (416) 360-0044; Fax: (416) 955-0794;
http://www.quillandquire.com.

Canadian Books in Print is the Books in Print of the Canadian
book publishing industry. If your book is being printed in
Canada, contact Marian Butler, University of Toronto Press,
10 St. Mary's St. #700, Toronto, ON M4Y 2W8, Canada;
Tel: (416) 978-2239;
http://www.utpress/utoronto.com

Canadian Publishers Directory. If you are located in Canada,
request an application from Quill and Quire, 70 The Esplanade
#210, Toronto, ON M5E 1R2, Canada; Tel: (416) 360-0044;
Fax: (416) 955-0794; http://www.quillandquire.com.

These directory listings are part of Para Publishing's
Document 112: Poynter's Secret List of Book Promotion Contacts.
See http://ParaPub.com

Report. For complete details on sending review copies and making
galleys, see our Special Report Book Reviews. See
/getpage.cfm?file=resource/promote.html&userid=1027
9771#bkrev

D. Little-known mailing fact: The first-class rate for
regular-sized postcards is less than the bulk rate (unless you are
able to mail at the non-profit rate of 8.4 cents). For more
information on promoting with postcards, contact the MailGuru
Markus Allen: http://www.MarkusAllen.com. And, subscribe to
his free Tip of the Day newsletter.

E. To find the URLs for many book publishing resources, see the
people at BookZone: http://www.BookZonePro.com/resourcees


 

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ParaResources

A. Need help such as an editor, fulfillment service, printer,
sales rep, copywriter, bar codes, typesetter, cover designer, etc?
See Suppliers at /supplier.cfm?

B. Get a list of the editors at the top 100 newspapers:
Book review editors: $27.50
Travel editors: $27.50
News Desks: $22.50
Contact Studio 4 Productions, Joel Leach. Tel: 818-700-2522.
JoelTLeach@aol.com

C. Co-op color catalog to educational (k-12) book buyers:
associations, curriculum advisors, book clubs, national bookstore
chains, etc. Fmi: Linda Radke, Five Star Publications,
Tel: 480-940-8182.
Radke@FiveStarSupport.com. http://www.CheapPublicity.com

D. New Age Newsletter is a monthly magazine that focuses
on new age marketing opportunities. For subscription and other
information, contact New Editions International, Ltd., P.O.
Box 2578, Sedona, AZ 86339-2578, phone (520) 282-9574,
fax (520) 282-9730, newedit@sedona.net,
http://www.newagemarket.com.

E. eBooks, pBooks: Wringing Maximum Value out of Your
Work. Join Dan Poynter in a TeleClass on November 14
(5 PM Pacific) to discuss the many ways to multipurpose your book.

The eBook profit center is composed of hardware, software and
content. The first two arrived last spring and the content is arriving
now. All the larger publishers are making their frontlist available
in electronic formats.

You can take part in the electronic revolution. Dan Poynter will
show you the fast and easy way to convert your book into the two
major eBook platforms. Then he will reveal how to post and
promote them.

Dan Poynter has been coaching authors and publishers since
1969. He is best known for his best-selling book The
Self-Publishing Manual. See
/getpage.cfm?file=/about.html

Reading assignment to prepare you for the TeleClass: See
/getpage.cfm?file=newbook.html

Contact Susan Levin to sign up: 310-822-4922,
Susan@SpeakerServices.com

F. Resurrect OP books. Your out-of-print books can be given
new life via Print-On-Demand (POD). Unlimited Publishing will
take your OP book and set it up for POD manufacture. Then the
books will be manufactured one-at-a-time and only after they
are sold.
See http://www.UnlimitedPublishing.com

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ParaThoughts

Consider a Publicist: Hire a gun slinger

Many publishers suggest that authors hire a book publicist at
their own expense. Way back in 1988, The Wall Street Journal
ran an article titled Authors Invest in Their Own Publicists to
Ensure Books are not Overlooked. The article began with
"Best-selling books are made, not born."

Fred Klein, former executive editor and vice-president of
Bantam books says:  "Large houses may have only four or five
publicists in their department. They usually come in at
entry-level and are overworked and underpaid to cover an
average of 12 authors published each month. Realistically,
only a couple out of the total get much attention."

Most independent book publicists charge $2-5,000 a month
and it usually takes six months or more just to lay the
groundwork for an effective publicity campaign. Others
charge by the project.

Publicists should get involved early. If the book is languishing
in the bookstores, it is too late.

"Hiring a publicist isn't a vanity; it's a realistic commercial
decision." -Paul Cowan, author, Mixed Blessings.

(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
/getpage.cfm?file=resource/writing.html#successful_nonfiction)

To find a publicist, see
/supplier.cfm?

B. We just received a disk from AOL with 5.0 software and an
offer for 700 free hours. Well, it was for 500 hours but was
stickered over for 700. The small print goes on to say the 700
hours must be used within one month of initial sign-on. Now,
assuming a 30-day month, you would have to be logged on over
23 hours a day to use up your 700 hours. And, of course, since
AOL charges a flat rate for unlimited time, the offer for 700
hours does not make a lot of sense. I expect the next mailing will
be re-stickered for 900 hours.  :)


Please forward this newsletter
to writers and publishers
in your address book.
They will thank you
for thinking of them.


 

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ParaFreebies

A. ForeWord This Week is a weekly e-mail news service covering
independent publishing of interest to booksellers, librarians and
other trade professionals. To subscribe to FTW, send an email
message to mailto:lists@brightbridge.net
include in the BODY of the message:
"subscribe foreword your_firstname your_lastname"

B. List your book free on the Para Publishing Web Site
(ParaSite?). Log full bibliographic date, a description, ordering
information, your email address and URL (so orders and
inquiries will come directly to you). See Success Stories at
http://ParaPub.com
/successstories.cfm?

C. The Small Business Resource Guide 2000 is a CD from the
U.S. Internal Revenue Service that contains the tax forms,
instructions, and publications needed by small businesspeople.
Included are checklists, tax data, and a business-plan form. It
is available as Publication 3207 (Catalog Number 26757M) free
from the Internal Revenue Service at  http://www.irs.gov


 

ParaCalendar

A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, pBooks and The New Book Publishing
Model.

The New Book Model is not just self-publishing. It covers
all the bases and is the best route for anyone with a
manuscript. New typesetting and printing technology allows
an author to produce 500 softcover books at a very reasonable
price. Then finished books are sent to 2-3 selected agents, 2-3
are sent to publishers with a track records for that type of
book, 3-400 are sent for review to genre-specific magazines,
4-5 are sent to specialized books clubs, about ten are sent to
foreign publishers suggesting translation and a handful are
sent to opinion molders in your field. If an agent or publisher
comes in with a good offer, you should sell out. If not, your
bases are covered: your book is out for review and the orders
are starting to come in. So, the New Book Model is a way to
conserve time, inventory space and money while testing the
market. You won't print more books until after they are sold.

The New Book Writing, Producing, Promoting Model. Dan
Poynter reveals a faster, easier, cheaper way to get your
nonfiction book into print. New technology and new
techniques enable you to make more money, get to press
sooner and keep control of your work. Test the market,
attract agents and publishers and get reviews with just 3-500
copies in hardcover or soft. Examples, handouts and
resources.

1. The New Book Model: Writing. How to set up and build
your book rather than just write it.  Discover how to qualify
the project, research on the Net, organize the project, draft
the content and convert it into a PDF file for printing.

2. The New Book Model: Producing print and electronic
editions. Typesetting, layout, book design, PDF files and
POD/PQN (pBooks) printing. eBooks: Downloads, CDs and
handheld readers.

3. The New Book Model: Promoting. Getting your books into
bookstores, book clubs and making nontraditional sales
(catalogs, premiums, fundraisers, specialty stores). Using
broadcast email. Radio/TV interviews, autographings,
review copies and other promotion.

See /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing-
promoting message. See the props and get the handout.

October 14-15: Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details, contact
Para Publishing, PO Box 8206-896, Santa Barbara, CA
93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379.
Workshop@ParaPublishing.com

October 18: Writing & Publishing Nonfiction, a seminar by
Dan Poynter at the Learning Annex, Los Angeles.  6:30 to
9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

November 10: Writing & Publishing Nonfiction, a seminar by
Dan Poynter in West Palm Beach, Florida. 3-5 PM. Part of an
expert witness conference. Special single-session price for
authors and publishers: $50. Fmi: National Forensic Center,
Tel: 800-526-5177

November 11: Writing & Publishing Nonfiction, a seminar by
Dan Poynter in West Palm Beach, Florida. 3-5 PM. Part of an
expert witness conference. Special single-session price for
authors and publishers: $50. Fmi: National Forensic Center,
Tel: 800-526-5177. This a repeat of Friday's presentation.

November 14: TeleClass on eBooks. Stay home and call in.
fmi: Susan Levine 310-822-4922. Susan@SpeakerServices.com

November 15: Writing & Publishing Nonfiction, a seminar by
Dan Poynter at the Learning Annex, Los Angeles.  6:30 to
9:30 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

November 16-120: e-Writers Conference. Dan Poynter will
speak on the New Book Model.
See http://www.e-writersconference.com

2001
January 13: Book Writing, Publishing and Promoting for
Professional Speakers. Greater LA Chapter of NSA. Fmi:
Len Lipton, Ph.D., Tel:  310-451-5337. LenLipton@Earthlink.net

January 20-21: Book marketing/promotion/distribution
seminar in Santa Barbara with Dan Poynter. For details,
contact Para Publishing, PO Box 8206-896, Santa Barbara, CA
93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379.
 Workshop@ParaPublishing.com

January 25: Writing & Publishing Nonfiction, a seminar by
Dan Poynter at the Learning Annex, San Diego.  6:30 to 9:30 PM.
Fmi: 619-544-9700. http://www.LearningAnnex.com

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ParaHumor

A. Human Costs of Literary Creation Finally Revealed
by Joe Devine

Everybody knows the price of a book, but how many know the
cost? For the first time ever the human costs of writing have
been measured in dollars and cents. The heartaches, the
sacrifices, the psychic bruises-they're all there. Herewith the
human costs of the 2,042 first printing of Commas Are Our
Friends by Joe Devine:

1. The agony of creation, the anguish of being a sensitive artist
in a harsh and cruel world $4,415.99
2. The sting of anonymity, the pain of not being lionized by total
strangers $1,831.35
3. The aching injustice of not receiving a large advance from
greedy, money-mad publishers $3,965.08
4. The annoyance of having people insist that the book be
published before they pay for it $2,942.74
5. The hurt and humiliation of not making even one
pre-publication bestseller list $2,627.50
6. The shock of being snubbed by the Pulitzer Prize Committee
$3,500.00
7. The misery of receiving a balanced, perceptive and completely
honest review $4,726.13
8. Fresh, creative, original ideas $3.41

Total:  $24,012.20

There you have it. Figures don't lie. The human costs come to
$11.76 per book, but Commas Are Our Friends retails for $11.95.
That leaves a profit of $.19 a copy, thus honoring Dr. Johnson's
dictum: "No man but a blockhead ever wrote except for money".
http://www.amazon.com/exec/obidos/ASIN/1882010078/


:) 

toptop

================================================

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