Publishing Poynters

Book and Information-Marketing News and Ideas from Dan Poynter. July 15, 2003. Copyright Para Publishing. ISSN: 1530-5694. Published continually since 1986. Circ: more than 15,000. F-R-E-E We don't accept advertising. We don't share your email address. DanPoynter@ParaPublishing.com; http://ParaPub.com; 800-PARAPUB For the Small Print, scroll to end.

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IN THIS ISSUE

1. ParaNews
2. ParaTips
3. ParaResources
4. ParaGarageSale
5 . ParaThoughts
6 . ParaFreebies
7 . ParaCalendar
8 . ParaHumor

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ParaNews

A. INVESTMENT GROUP BUYS B&T. An acquisition agreement has been signed by Willis Stein & Partners to purchase Baker & Taylor from the Carlyle Group.  Subject to the completion of certain regulatory requirements, the purchase is expected to be final within the next few weeks.  See

http://charlotte.bizjournals.com/charlotte/stories/2003/06/30/daily33.html

B. POTTER BOOK GETS KIDS TO READ AGAIN. See

http://www.detnews.com/2003/business/0307/09/c01-213049.htm

C. WE ARE TESTING A NEW SECTION IN THIS NEWSLETTER. This place to buy and sell is called the ParaGarageSale. You may list office machinery and supplies here at no charge. See ParaGarageSale below for some great deals and send us your listing. Free-up some storage space.

D. THIS COULD BE THE YEAR OF THE eBOOK. See the white paper in Section 5, ParaThoughts, below. Discover how you can sell more books without investing in printing and inventory. Print out this section, follow the leads and get in on the action.

E. STORIES WANTED ON DATING by Debbie Allen. Do you have a story of how you used self-promotion effectively to get a date? This is a sequel to the award winning book, Confessions of Shameless Self Promoters.  She wants short (200-500 words). Credit and 2 free books. Contact her at Debbie@DebbieAllen.com  for more details.

F. STORIES WANTED ABOUT MEN WHO HAVE IMPACTED PEOPLE'S LIVES IN POSITIVE WAYS. James Clark is looking for submissions for his next book "Becoming A Man of Influence: How To Positively Impact The Lives of Others".

Submissions should be stories of up to 500 words about men who have impacted people's lives in positive ways (i.e. uncles, church leaders, brothers, fathers, soldiers, firemen, police officers, civic leaders, Boy Scout leaders, pastors, teachers, coaches, etc). Stories should be personal and include events that stayed with the person for life -- lessons taught, etc. No payment but acknowledgment and free copy of the book upon publication. See http://www.JamesLclark.com

email@jameslclark.com

G. COOKBOOKS FROM HAWAII, UTAH, AND NEVADA WANTED.  Quail Ridge Press is searching for recipes to be in featured in their Best of the Best State Cookbook series (we feature the favorite recipes of your state’s favorite cookbooks).  Recipes must come from cookbooks that are still in print.  All contributors receive credit and a free copy of the book.  For more information on how to submit some of your cookbook’s recipes, please contact Terresa Ray, email: tray@quailridge.com, or post mail to P. O. Box 123, Brandon, MS  39043 or call me at 1-800-343-1583.

H. THE 5TH ANNUAL SANTA BARBARA BOOK & AUTHOR FESTIVAL, California Central Coast's premier literary event will celebrate books, authors, booksellers, publishers, and readers on Saturday, September 20, 2003, 10:00 am to 5:00 pm. Held at De la Guerra Plaza in downtown Santa Barbara and free to the public, readings, discussions and signings will give readers a chance to mingle with celebrated authors, while supporting literacy for all. Check www.sbbookfestival.org for author appearances and events.

I. AMAZON.COM IS SELLING THE SELF-PUBLISHING MANUAL FOR JUST $13.97. The new 14th edition is being heavily discounted. See

http://www.amazon.com/exec/obidos/tg/detail/-/1568600887/

J. DAN POYNTER IS BRINGING HIS BOOK-PROMOTION MESSAGE TO YOU if you are near any of these 43 cities where he is making 60 presentations:

Calgary, Cape Cod, Chicago, Culver City, Denver, Edmonton, Hollywood, CA, Houston, Kissimmee, Langley, WA, Lombard, IL, Lompoc, CA, London, ON, Los Angeles, Metairie, Minneapolis, Newport, RI, Newton Centre, MA, Philadelphia, Pittsburgh, Providence, Regina, San Diego, San Francisco, Santa Barbara, Santa Monica, Singapore, Spokane, Stamford, CT, St. Louis, Toronto, Tulsa, Universal City, Valley Forge, Vancouver, BC, Washington, DC, Whidbey Island, WA, Windsor/Detroit and Winnipeg.

See the ParaCalendar on the content-filled seminars, below. See ALL the listings. I will visit some states/provinces several times. Attend and I will show you how to make a difference and make a living with your book.

Please alert your writing and publishing colleagues. They will thank you.

http://parapub.com/calendar.cfm?

Dan is currently booking October-December 2003.

K. SPEAKER SERVICES PRESENTS THE EXPERT SERIES. Dan Poynter & Jack Barnard on book writing, publishing and promoting. November 1, Culver City, CA, 9 am-4 pm, $99. Fmi: Susan Levin, 310-822-4922, susan@SpeakerServices.com

http://speakerservices.com/services/la.html#BookModel/Poynter

L. YOU CAN DISCOVER WHAT DAN POYNTER KNOWS about book publishing in a private briefing at his home in Santa Barbara. Just 23 people are invited to attend his famous two-day intensives.

The next workshop will be on July 19-20. For more information on this $695 event ($495 for the second person from the same company), see

http://parapub.com/getpage.cfm?file=resource/edutrain.html

Or call 800-PARAPUB.

==SEND YOUR NEWS ITEMS to DanPoynter@ParaPublishing.com

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The sun does not shine in until a door is opened. Your book can open that door for a reader.

—Dan Poynter

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A. MR SELF-PUBLISHING'S NOTEBOOK is a collection of all the materials from (this) Publishing Poynters newsletter. You will discover 245 pages of book tips, resources, Freebies and humor. On a CD in MS-Word and PDF (can be read by both the PC and the Mac), items are easy to find and the links to Web sites are live. I figured that since I refer to these notes constantly, other authors and publishers would find them useful too. See

http://parapub.com/getpage.cfm?file=products.html

and scroll down.

Just $19.95 Grab your credit card and contact Para Publishing. Send your cc numbers and billing address to Info@ParaPublishing.com or call 1-800-PARAPUB (M-F, 9-5).

B. BOOK PROMOTION WORKSHOPS IN SANTA BARBARA are at Dan Poynter's home-office. 

The next workshop will be on July 19-20. For more information on this $695 event ($495 for the second person from the same company), see

http://parapub.com/getpage.cfm?file=resource/edutrain.html

Or call 800-PARAPUB.

C. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to

http://parapublishing.com/getpage.cfm?file=/news.html. To recommend this ezine to another writer or publisher, simply forward the entire newsletter. He or she will thank you.

D. PEER REVIEW. We get our newsletter material from many sources. Occasionally, we get it wrong--or not quite right. Our readers let us know and then we correct the master newsletter before it is posted to our Web site. Thank you for your help. See back issues at

http://parapublishing.com/getpage.cfm?file=/news.html

E. SEE HOW eBOOKS ARE SOLD. The Self-Publishing Manual, Writing Nonfiction and Successful Nonfiction are available for just $5.95 in electronic download from CyclopsMedia.com. Now you can have a fully searchable edition of these bestsellers. http://www.cyclopsmedia.com/v3/catalog_writing.html

The first chapters are F-R-E-E. Visit the site and see how eBooks are sold.

F. HELP DAN POYNTER TO HELP OTHERS TO MAKE A DIFFERENCE AND MAKE A LIVING WITH A BOOK. Dan is bringing his book writing-publishing-promoting message to groups of writers, publishers and professional speakers. Now he wants to approach other people with a book inside them: consultants, coaches, mentors, professionals, clergy, and businesspeople. Contact Dan if you know of a group that would profit from his programs. DanPoynter@ParaPublishing.com

G. THE NEW BOOK MODEL SLIDE SHOW. Now you can get Dan Poynter's complete New Book Model slide show. Dan is criss-crossing North America to educate and thrill audiences on ways to use pioneering techniques and innovative technology to write, produce and promote books. More than 140 powerful slides on CD in PowerPoint.

NBM-PPT, ISBN 1-56860-081-X, $19.95 See

http://parapub.com/getpage.cfm?file=products.html

and scroll down.

Just $19.95 plus $2 for airmail shipping (plus $1.55 sales tax to addresses in California.) Grab your credit card and contact Para Publishing. Send your cc numbers and billing address to Info@ParaPublishing.com or call 1-800-PARAPUB (M-F, 9-5).

H. DAN POYNTER IS Mr SELF-PUBLISHING and one of his new URLs is

http://MrSelfPublishing.com. Click on it.

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ParaTips

A. GOOGLE TOOLBAR 2.0 BETA BLOCKS POPUP ADS. See

http://www.extremetech.com/article2/0,3973,1139377,00.asp

http://toolbar.google.com

But, read the small print. You may wish to turn off a couple of the features that will report back to Google what pages you are watching.

B. STOPPING UNWANTED CALLS. Place your numbers on the FTC's Do Not Call List. See http://donotcall.gov/. Millions of people hoping to keep unwanted telephone sales calls at bay signed on to a free "do not call" list that will prevent most telemarketers from bothering them at home. http://eletters.cioinsight.com/zd/cts?d=78-18-1-1-36517-2416-1

C. BOOK REVIEWS SELL BOOKS. For lists of review publications, see

http://parapub.com/maillist.cfm

D. RADIO HOSTS WANT TO INTERVIEW AUTHORS. WBUT 1050 AM, WISR 680 AM, and WLER 97.7 FM—welcomes authors. Contact: Betsy Cupp at betsyc@bcrnetwork.com.

E. ZONELABS WON'T FIX HOLE IN FREE ZONEALARM FIREWALL. See

http://www.extremetech.com/article2/0,3973,1167027,00.asp

F. NEW AGE DISTRIBUTOR TO PUBLISH MAGAZINE. New Leaf plans to reach out to independent booksellers. They are publishing a full-color magazine titled "Evolve," with articles by various authors whose books they carry, and ads for books. Their first printing is 40,000 copies. Booksellers can also have the name of their stores printed on the cover. It's an effort by New Leaf to help the independents while getting information about their books into the hands of both the booksellers and the book buyers/readers. Fmi: Santosh Krinsky, at santoshk@msn.com. or 707-948-7845.

--Hal Zina Bennett

G. STREAMLINING YOUR BUSINESS. As companies grow, "islands of data" form in business systems (such as Cat's Pajamas, S3-CISPUB, iPUB, etc.), in marketing databases, on Web sites, etc.

BookZone's BZNucleus is a system that streamlines your data so that the same information is in your Web site, business system, and sent to your trading partners (Amazon, Barnes & Noble, Ingram, etc.). A cost-effective EDI service can plug in, too, all of which decreases costs and increases revenue by reducing errors and handling the information once. See BZNucleus: http://www.bookzone.com/product.cfm or call

800-536-6162 x201

H. PMA MARKETING PROGRAMS. The following programs have reservation deadlines of July 15. Please click on the link below each program to obtain further information about this specific marketing opportunity:

--K-12 Library Mailing

http://www.pma-online.org/library.cfm

--Books for Review Mailing http://www.pma-online.org/coopcats_bfr.cfm

--Target Cooperative Catalog Mailing for Holiday and Gift Books (perfect for Winter Holiday type titles) http://www.pma-online.org/coopcats_target.cfm

--Trade Distribution Program http://www.pma-online.org/benefits/tradedistribution.cfm

I. TOP TEN SPAM SUBJECT LINES TO ADD TO YOUR EMAIL FILTER. See

http://www.internetweek.com/security02/showArticle.jhtml?articleID=12800143

==SHARE YOUR TIP. Send it to DanPoynter@ParaPublishing.com

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To increase book sales you must aggressively manipulate the basic human emotions of fear, greed, and lust

—Dan Poynter

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A. BOOKSTORES ARE A LOUSY PLACE TO SELL BOOKS. Go into a bookstore and look around. How many people came in to buy a book on skydiving? Now visit a parachute store. How many are interested in a book on skydiving? There are many places to sell books besides bookstore. They are easier to reach, much more lucrative and a lot more fun. To start

Thinking Outside of the Book (trade), See

http://parapub.com/getpage.cfm?file=resource/promote.html

B. WHAT CAN THE PUBLISHERS MARKETING ASSOCIATION DO FOR YOU? See

http://www.pma-online.org/membonly.cfm

http://www.pma-online.org/memben.cfm

C. WANT TO SELL DAN POYNTER'S BOOKS AND OTHER PRODUCTS? See

http://parapub.com/getpage.cfm?file=/resale.html

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ParaResources

A. BEST BANG FOR YOUR BOOK by Julia Wilkinson features the top methods authors have used to sell books, including real, concrete data such as number of books sold and percentage jumps in sales. pBook and eBook. See http://www.booklocker.com/books/1228.html.

JuliaWilk@aol.com

B. FIND ARTICLES from more than 300 magazines and journals dating back to 1998. See http://www.FindArticles.com

C. INVESTIGATE PUBLIC RECORDS. See http://www.knowx.com

--Debbie Hall, Hallway Productions, Hallwayprod@yahoo.com

D. IF YOU OR A COLLEAGUE ARE WORKING ON A SPECIAL GENRE, we have specific resources for you.

--CHILDREN’S BOOKS: Resources for Writing, Producing and Promoting Juveniles lists the help you will need to write, produce, pub­lish and promote this unique type of book.

Document 610, 5 pages, Paper: $11.95; self-service Electronic: $7.95.

See and scroll down at http://parapublishing.com/getpage.cfm?file=resource/promote.html 

--COOK BOOKS: Resources for Writing, Produc­ing and Promoting Books on Food lists the help you will need to write, pro­duce, pub­lish and promote this unique type of book.

Document 613, 7 pages, Paper: $10.95; self-service Electronic: $6.95.

See and scroll down at http://parapublishing.com/getpage.cfm?file=resource/promote.html 

--TRAVEL BOOKS: Resources for Writing, Producing and Promoting Guidebooks. Lists the information sources you need to suc­cess­fully publish and promote travel books.

Document 616, 5 pages, Paper: $10.95; self-service Electronic: $6.95.

See and scroll down at http://parapublishing.com/getpage.cfm?file=resource/promote.html 

--NEW AGE BOOKS: Resources for Writing, Producing and Promoting Books on meta­physics, the occult and new thinking. Pro­vides the leads you need for more informa­tion. Names and numbers.

Document 617, 3 pages, Paper: $9.95; self-service Electronic: $5.95.

See and scroll down at http://parapublishing.com/getpage.cfm?file=resource/promote.html 

--RELIGIOUS BOOKS: Resources for Writing, Producing and Promoting theological books. Lists the information sources you need to successfully publish and promote religious books.

Document 618, 4 pages, Paper: $9.95; self-service Electronic: $5.95.

See and scroll down at http://parapublishing.com/getpage.cfm?file=resource/promote.html 

--SCREENWRITING: Fiction (theatricals) & Nonfiction (documentaries) by Gail Kearns is jammed with tips, ideas and resources on writing screenplays from Movies-of-the-Week to sitcoms. She also tells you how to protect your work.

Document 638, 8 pages, Paper: $11.95; self-service Electronic: $7.95. See and scroll down at http://parapublishing.com/getpage.cfm?file=resource/promote.html 

==SHARE YOUR RESOURCE. Send it to DanPoynter@ParaPublishing.com

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Fiction writers tend to be creative interesting people who are fun at parties.

But nonfiction writers drive better cars.

—Dan Poynter

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A. BOOK PROMOTION MAILING LISTS. Magazines, newsletters and other places to send review copies and news releases. See

http://parapub.com/maillist.cfm

B. NEED HELP WITH BOOK WRITING, PRODUCTION OR PROMOTION? See our Supplier List. Find typesetters, cover artists, Book Promoters and much more.

http://parapub.com/supplier.cfm

C. WHERE IS DAN POYNTER? Find out when he will be speaking in your area. See

http://parapub.com/calendar.cfm?

D. WHO IS DAN POYNTER? SEE

http://parapub.com/getpage.cfm?file=/about.html

E. GET A COMPLETE LIST OF DAN POYNTER'S BOOKS, REPORTS, DISKS, AND TAPES. See

http://parapub.com/getpage.cfm?file=products.html

F. WHY PRINT AND MAIL MEDIA (PRESS) KITS? Save time and money, put your kit on your web site instead. For an example, see:

http://parapub.com/getpage.cfm?file=pressroom/pressroom.html

G. BOOK PROMOTION WORKSHOPS IN SANTA BARBARA. Come to Dan's home-office to learn about book marketing with a small class of just 23 eager publishers. See

http://parapub.com/getpage.cfm?file=resource/edutrain.html

(scroll down)

H. BOOK FULFILLMENT IS EXPENSIVE AND TIME-CONSUMING.  John Huenefeld says shipping books costs 7% to 14% of sales depending upon whether most of the books go out in single packages or by the carton. See

http://parapub.com/getpage.cfm?file=resource/fulfill.html

I. BOOK PRODUCTION. Discover what you need to know on:

--Prepress: book design, typesetting & layout

--Printing and Printers: pBooks.

--Electronic books: eBooks, dBooks & aBooks.

See

http://parapub.com/getpage.cfm?file=resource/produce.html

J. WANT DAN TO COME TO SPEAK TO YOUR GROUP? See

http://parapub.com/getpage.cfm?file=/speaking/online_form.html

K. THE NEW BOOK MODEL. There is a faster, easier and cheaper way to produce a book today. See

http://parapub.com/getpage.cfm?file=newbook.html

Listen to Dan Poynter being interviewed on The New Book Model. Go to

http://parapub.com/getpage.cfm?file=/homepage.html

And scroll down to "On Air".

 

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ParaGarageSale

WE ARE TESTING A NEW SECTION IN THIS NEWSLETTER. You may list office machinery and supplies here at no charge. To get more info and to buy any listed item, contact the seller. DO NOT contact us unless we are listed as the seller. We are not part of the negotiation and do not take part in the sale.

A. IMAGERUNNER 2058 COLOR COPIER. Lease transfer. Four months old. For specs, see

http://www.usa.canon.com/html/cprProductSupportDetail.jsp?item=6308&section=10047

Contact Tonya Evans, Esq. fyosent@earthlink.net  http://wwwfyos.com

B. COLOR INKJET PRINTER. Epson Stylus C40UX. Unopened box. $40 FOB Santa Barbara. See

http://files.support.epson.com/pdf/sc40ux/sc40uxsl.pdf

http://files.support.epson.com/pdf/sc40ux/sc40uxpg.pdf

Contact: Para Publishing, Becky Carbone, 1-800-PARAPUB.

C. XEROX WORKCENTRE XD125F DIGITAL COPIER AND PRINTER. Excellent condition. Comes with manual, software and extra cartridge. $295 FOB Santa Barbara. See

http://www.amazon.com/exec/obidos/tg/detail/-/B00004SW61

Contact: Para Publishing, Becky Carbone, 1-800-PARAPUB.

D. VIEWSONIC P815 21" COLOR MONITOR. Great condition. Comes with manual, cables and software. $199 FOB Santa Barbara. See

http://www.idg.net/english/crd_internet_1242573.html

http://sacramento.craigslist.org/sys/12576926.html

Contact: Para Publishing, Becky Carbone, 1-800-PARAPUB.

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ParaThoughts

eBOOKS – FINALLY

2003 may go down as the year of the eBook. I have been talking about electronic books for some ten years—since a presentation in Tucson in the early 90s. Many people expected the eBook to take off toward the end of the 90s. Some publishers invested a lot of money trying to catch up. The hype did not make the conversion happen

Now the times are different. The infrastructure is in place and economics dictate a better way to disseminate information (nonfiction) and entertainment (fiction). Amazon, B&N and others are making eBooks available for download. The Internet makes dissemination of eBooks fast and easy. See the URLs listed below to understand the eBook dissemination infrastructure.

The major driving force behind the eBook revolution is economics. It costs too much to cut down trees, make paper, print books, ship them to stores and advertise to get customers in to the stores. Costs increase when unsold books are returned for pulping.

How are eBooks selling? Last year, the sales were up 1,442%. But how did they sell against traditional paper books? We need numbers to compare. Until a lot of books are offered side-by-side in several formats (editions), we will not know. For example, see Dreamcatcher by Stephen King at http://www.amazon.com/exec/obidos/ASIN/0743211383/

Stephen King wrote the book once and it is being sold in seven different formats. Imagine seeing your books offered at Amazon.com in several different editions.

FOR A LIST OF CONTENT CONVERSION PROVIDERS, see

http://www.microsoft.com/reader/partners/conversionproviders.asp

Some of the larger publishers are charging near full price for eBooks—presumably so as not to cannibalize sales of their pBooks. Then after a few moths, they lower the price to a more reasonable amount, often $7.99.

Microsoft about to push eBooks. It is reported that their research shows that when people give eBooks a try they like the experience. Microsoft is betting on eBooks to help grow the industry.

Microsoft recently announced a summer free eBook promotion for users of its Microsoft Reader software. The 20-week promotion will feature three new titles each week, including works such as "A Short History of Nearly Everything," by Bill Bryson; "The Joy Luck Club," by Amy Tan and "Fear Itself," by Walter Mosley. The company will require that users upgrade (no charge) to version 2.0 of its Microsoft Reader software to take advantage of the offer. Microsoft also says that it partnered with Fictionwise to begin offering a weekly eBook newsletter. See http://biz.yahoo.com/prnews/030702/sfw017_1.html

http://www.microsoft.com/reader/promotions/free_shop.asp

Get your freebie eBooks now.

http://www.microsoft.com/reader

Business travelers like to use hand-held readers such as the Palm and the Pocket PC. These devices can store a calendar, address book, audio files (music) and hundreds of books. Palm devices are lower-weight and lower-volume than printed books (pBooks). When businesspeople begin flying again, eBook use will take off with them.

My new i700 from Samsung/Verizon has all the above features plus it is a cell phone with 1xRT cellular service (up to 144 kbps). Now I can also do my email research the Web wirelessly from nearly anywhere. Any email I can do on the road is not waiting for me when I (briefly) return home.

At the BEA book fair in Los Angeles, a number of the hand-held computer hardware and software providers joined in a special exhibit. Many people toured every booth.

Next year, publishers exhibiting at the BEA should provide advanced reading copies of their eBooks just as they currently offer forthcoming pBooks. Fair visitors should be encouraged to bring their hand-held computers to download books on site. Publishers should also distribute books on CD for those who have forgotten their Palms/Pocket PCs.

EBOOK READERS (hardware) provide info-to-go: they make the electronic information portable. You can make your entire book available for eBooks in PDF and other formats. Here are the major players. See their Web sites for details.

HARDWARE

Pocket PC.

http://www.microsoft.com/windowsmobile/products/pocketpc/default.mspx

Palm, Inc. http://www.palm.com/us/

SOFTWARE

Pocket PC, MS-Reader, LIT.

http://www.microsoft.com/reader/default.asp

Adobe Acrobat PDF

http://www.adobe.com/epaper/ebooks/main.html

Palm Digital Media

http://www.palmdigitalmedia.com/REFID=42122/home.cgi

MobiPocket

http://www.mobipocket.com/en/HomePage/default.asp

For more information on eBook software (formats), see

http://www.seattlebook.com/site/formats.html

DISTRIBUTION: YOUR WEB SITE. You can put the entire book on your own Web site for downloading/purchase. For example, Para Publishing sells 48 unlockable reports. You can read them or print them out. See

http://parapub.com/getpage.cfm?file=products.html

DISTRIBUTION: OTHER WEB SITES. You can put the entire book on other Web sites for downloading. Since these sites are proliferating at a great rate and because their offerings are constantly evolving, minimal information is given below. For example, Para Publishing sells some books in eFormat (more to come soon). You can read them or print them out. We have elected not to sell the eBooks directly but to use dealers such as those below. See the sites for more information.

Amazon.com. You can sell almost anything utilizing Amazon’s one-click ordering. http://www.amazon.com

Barnes & noble.com. http://barnesandnoble.com

Booklocker sells downloadable books in PDF format.

http://www.booklocker.com

Cyclopsmedia. http://www.cyclopsmedia.com/v4/index.html

Officemax. http://www.ebooks.officemax.com/

Netlibrary sells downloadable books to consumers and libraries. http://www.netlibrary.com

“Today there are only two types of publishers: those in danger of missing the electronic boat and those who do not even know there is a boat to catch.”

ePROMOTION. eBook galleys and review copies can be sent to literary reviewers electronically. A much less expensive alternative to printing and Postal delivery. eBooks may be posted on web sites for the reviewers and email notifications can be sent directing them to the page on the site.

Authors still need a pBook for credibility. A printed book is perceived as more authoritative than an eBook. Once the pBook is completed, making an eBook is easy and inexpensive. The eBook is frosting-on-the-cake revenue. It is "found money". Eventually, most books will be published as eBooks first; pBooks will not be printed until there is a demonstrated demand.

We may look back in a few years to remember that eBooks reached critical mass or the Tipping Point in 2003.

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ParaFreebies

A. F-R-E-E WEEKLY BUSINESS-GROWING eNEWSLETTER, Worldwide MarkETing Email Tips© subscribers benefit from Mark McGregor's income-producing ideas. His brief tips include effective PR and marketing examples that are often unique and clever. To subscribe, visit http://www.speakingofhearts.com/marketing_email.html

B. NEED A WRITING PARTNER?  F-R-E-E TIPS ON BOOK COLLABORATIONS - everything from finding a writer to negotiating a fair split of income and credit - by Sarah Wernick, prize-winning co-author of six books, including the bestselling Strong Women Stay Young. 

http://www.sarahwernick.com/bookcollaborations/faq.html

C. UPDATE YOUR MS-READER SOFTWARE. See

http://www.microsoft.com/reader/en/update/default.asp

And get your F-R-E-E eBooks at

http://www.microsoft.com/reader/promotions/free_shop.asp

D. DO-IT-YOURSELF PUBLISHING, a F-R-E-E eBook by Judine Bishop Slaughter.  A quick reference, with active links, it is it available in PDF, Word, and HTML. Contact her at Jirah958@cs.com

E. WRITETHINKING IS A F-R-E-E WEEKLY EZINE from Michael Knowles that helps professional communicators improve their writing and their businesses. It features articles on writing and the business of writing, and is a Writer's Digest Best Web Site for 2003. Subscriptions are free -- visit http://www.writethinking.net/ or send an e-mail to subscribe@writethinking.net

==SHARE YOUR FREEBIE. Send it to DanPoynter@ParaPublishing.com

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When my mom taught me not to write in books, she did not know she was raising an author who would autograph them.

—Dan Poynter

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A. FOR LOTS OF F-R-E-E STUFF, see Freebies Magazine

http://www.Freebies.com

B. 20-PAGE HANDOUT FROM DAN'S NEW BOOK MODEL PRESENTATIONS. A $20.00 value. F-R-E-E. See

http://parapub.com/getpage.cfm?file=/speaking/handout_nbm.html

C. LIST YOUR BOOK(S) F-R-E-E ON THE PARA PUBLISHING WEB SITE. See

http://parapub.com/successstories.cfm

D. INFORMATION ON SETTING UP AND RUNNING YOUR PUBLISHING BUSINESS - F-R-E-E. See

http://parapub.com/getpage.cfm?file=resource/business.html

E. INFORMATION KITS ON SPECIFIC ASPECTS OF BOOKS – F-R-E-E. Each kit consists of more than eight pages of details, tips and resources. Each is geared to a level of The New Book Model.

=Researching and Writing

=Producing printed books, eBooks & dBooks.

=Marketing, promoting & distributing.

See

http://parapub.com/getpage.cfm?file=/infokit.html

F. BOOK PROMOTION NEWSLETTER – F-R-E-E. Tell your writing and publishing friends about this ezine. Just forward the entire newsletter to them. See

http://parapub.com/getpage.cfm?file=/news.html

G. BOOK WRITING TIPS - F-R-E-E. See

http://parapub.com/getpage.cfm?file=resource/writing.html

H. MORE F-R-E-E STUFF. See

http://www.CoolSavings.com

toptop

ParaCalendar

SHOWING PEOPLE HOW TO WRITE, PUBLISH AND PROMOTE THEIR BOOKS

ONE PRESENTATION AT A TIME.

A. Dan Poynter is circling the world to show people how to make a difference and make a living through their books. He shares two major programs and many specific ones.

1. BOOKS 101: THE NEW BOOK MODEL: how to approach agents, publishers and self-publish all at the same time. He will show you how to use innovative techniques and leading-edge technology to write your books faster, produce your books for less and promote your books more effectively. He makes writing, publishing and promoting books easy, profitable and fun. See The New Book Model at 

http://parapublishing.com/getpage.cfm?file=newbook.html

Complete with 145 action-packed PowerPoint slides and a f-r-e-e, dynamite 20-page handout.

2. BOOKS 201: BOOK PROMOTING, MARKETING & DISTRIBUTING. The advanced course on selling books. If you are a publisher or published author, this power-packed intensive will accelerate your sales, propel your book up the charts and assure your future.

You will discover how to use innovative techniques and pioneering technology to promote your book. Dan will share the secrets of non-traditional book sales, electronic promotion and promoting with articles. Automating your promotion will save you time and money. See http://parapub.com/speaking

Complete with 110 action-packed PowerPoint slides and a f-r-e-e dynamite 20-page handout.

Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to Dan because he is the leading authority on book writing, producing, marketing, promoting and distributing. The author of more than 100 books and revisions and more than 500 magazine articles on publishing, he is one of the industry's most energetic, experienced and respected leaders.

Dan also speaks on parachutes and skydiving. See

http://parapub.com/parachute/speaking.html

For more information, get in touch with the Contact person listed below and see the host's Website.

ALSO SEE THE CALENDAR ON OUR WEBSITE: http://parapub.com/calendar.cfm?

2003

July 12: SAN DIEGO, CA. Books 201, the advanced course on marketing, promoting & distributing your book. San Diego Publishers Alliance. Fmi: Bob Goodman, 858-794-1597, rg@silvercat.com.

July 15: CHICAGO, IL. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

July 16: TORONTO. Writing & Publishing Your  Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. Fmi: 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.

July 19-20: SANTA BARBARA. Book marketing/promo­tion/distri­bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See

http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

August 6: MINNEAPOLIS. Open U. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact 612- 349-9273, OpenU241@cs.com; http://www.OpenUinc.com

August 7: WASHINGTON, DC, First Class, Inc., Lifelong Learning Center. Books 101, The full New Book Model program. Fmi: Deb Leopold, 202-797-5102, TakeAClass@aol.com, http://www.TakeAClass.org

August 9: WASHINGTON, DC. NSA/DC. Turning Speeches into Books. Books 101: The full four-hour New Book Model program. Fmi Sylvia Henderson, 301-646-1668, springboardtrain@aol.com

August 11: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on line and save. http://www.LearningAnnex.com

August 12:  STAMFORD, CT. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

August 16: St LOUIS. NSA St. Louis & St. Louis Publishers Association. Books 201, the advanced course on marketing, promoting & distributing your book. Contact Sue Sylvia, 314-290-8611; Sue.Sylvia@StaircasePress.com; See web sites.

http://www.stlouispublishers.org/ http://www.nsastlouis.org

August 17-22: CAPE COD Writers Conference. Craigville, Massachusetts. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. Dan will be at the Conference for the entire 6 days. Fmi Jacqueline Loring, (508) 375-0516.

ccwc@CapeCod.net   http://www.capecodwriterscenter.com/

August 20: NEWTON CENTRE, MA. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Connection.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 800-432-5520; 401-274-9330; info@LearnConnect.com; http://www.LearnConnect.com

August 21: PROVIDENCE, RI. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Connection.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 800-432-5520; 401-274-9330; info@LearnConnect.com; http://www.LearnConnect.com

August 24 – September 2: SINGAPORE and Kuala Lumpur, Penang and Johor Bahru, Malaysia. How to write, produce and publish your book. Fmi: Ms Shum FP, ShumFP@pd.jaring.my

September 4: VANCOUVER, BC. Books 101: Writing & Publishing Your  Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  The full New Book Model program. 6:30 to 10:00 PM. fmi 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.   

September 6: WINNIPEG, Manitoba. Canadian Association of Professional Speakers (CAPS), Winnipeg Chapter. Turning Speeches into Books. Writing your book in the morning and publishing-promoting your book in the afternoon. Fmi: Lisa Elliot, (204) 489-9755, lElliot@shaw.ca,

http://www.canadianspeakers.org

September 9: HOUSTON, TX. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

September 10: HOUSTON, TX. Leisure Learning Unlimited. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27 to 10:00 PM. Fmi: Ted Weisgal, (713) 529-4414, Ted@llu.com, http://www.llu.com

September 11: HOUSTON, TX. American Book Cooperative. Books 201 on book marketing and promoting; the advanced class for book authors and publishers. Fmi: Rita Mills, 713-937-9184. rmills@ghg.net

September 13: KISSIMMEE. Florida Publishers Association, Ed-U-Conference. Fmi: Swanee Ballman, 407-396-4245; Swanee@JawbonePublishing.com. Http://www.FlBookPub.org/FallEdu.html

September 17: SAN FRANCISCO. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 415-788-5500, hollyk@learningannex.com. Register on line and save. http://www.LearningAnnex.com

September 18: UNIVERSAL CITY. Magnificent Marketing Symposium, Dottie Walters, Universal City, California. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com

September 19-21: COLORADO SPRINGS, CO. Meeting of parachute manufacturers, dealers and suppliers. Dan to speak on the history of the Caterpillar Club. PowerPoint with historical video.

September 23: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on line and save. http://www.LearningAnnex.com

September 24: PHILADELPHIA. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Mt. Airy Learning Tree.  Books 101: The full New Book Model program. 6601 Greene Street, Philadelphia, PA 19119. 6:30 to 10:00 PM. Fmi 215-843-6333, MALTTREE@aol.com, http://www.MtAiryLearningTree.org

September 25-27: VALLEY FORGE, PA. Infinity Book Promotion Conference. Dan Poynter on marketing and promoting books. Fmi: John Harnish, 610-520-2500, jHarnish@BuyBooksOnTheWeb.com,

http://www.infinitypublishing.com  

October 3: LONDON, ONTARIO. Books 101: Writing & Publishing Your Nonfiction Book, the full New Book Model program. 6:30 to 10:00 PM. Fmi: Terry McManus, (519) 858-9978, NorthernWriter@hotmail.com

October 4: WINDSOR/DETROIT. Books 101: Writing & Publishing Your Nonfiction Book, the full New Book Model program. 1:00 – 5:00 PM. Fmi: Terry McManus, (519) 858-9978, NorthernWriter@hotmail.com

October 5: TORONTO. Books 101: Writing & Publishing Your Nonfiction Book, the full New Book Model program. 1:00 – 5:00 PM. Fmi: Terry McManus, (519) 858-9978, NorthernWriter@hotmail.com

October 7: METAIRIE, LA. National Nurses in Business Association. Writing & Publishing Nonfiction, a seminar by Dan Poynter. Books 101: The full New Book Model program. 6:27-10:00 pm. See web site for details and contact Patricia Ann Bemis, RN CEN. bemis@nnba.net, http://www.nnba.net $69.

October 9: CALGARY. Books 101: Writing & Publishing Your  Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  The full New Book Model program. 6:30 to 10:00 PM. fmi 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.   

October 11: REGINA or SASKATOON (tbd). Canadian Association of Professional Speakers – Saskatchewan Chapter. Turning Speeches into Books. The entire New Book Model Program. Fmi: Sherry Knight, Dimension-11, 306-586-2315; Sherry@Dimension-11.com, http://www.canadianspeakers.org/saskatchewan.cfm 

October 14: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi 310-478-6677. Register on line and save. http://www.LearningAnnex.com

October 15: NEWPORT, RI. Books 101: Writing & Publishing Your  Nonfiction Book, a seminar by Dan Poynter at the Newport Learning Connection.  The full New Book Model program. 6:30 to 10:00 PM. Fmi Cris Cobaugh, 800-432-5520. cris@NewportLearningConnection.com. http://www.NewportLearningConnection.com. Sign up online.

October 18-19: SANTA BARBARA. Book marketing/promo­tion/distri­bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See

http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

October 22: LOMPOC, CA.. Have You Seen my Parachute? An aviation presentation in PowerPoint for the Lompoc chapter of the Experimental Aircraft Association (EAA). 7:30 pm. See http://parapub.com/parachute/speaking.html

Contact Maureen DeNecochea, zenithtinman@hotmail.com

October 23: EDMONTON, AB. Books 101: Writing & Publishing Your  Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  The full New Book Model program. 6:30 to 10:00 PM. fmi 877-277-1240; http://www.LearningAnnex.com. Sign up online and save.   

November 1: CULVER CITY, CA. Speaker Services presents The Expert Series. Dan Poynter & Jack Barnard on book writing, publishing and promoting. 9 am-4 pm, $99. Fmi: Susan Levin, 310-822-4922, susan@SpeakerServices.com

http://speakerservices.com/services/la.html#BookModel/Poynter

November 12: DENVER. International Coach Federation, special pre-conference event on book writing, publishing and promoting with Suzanne Falter-Barns and Dan Poynter. Contact: Beth Burns, BethBrightSide@aol.com. See

http://www.coachfederation.org/conference/international/index.htm

November 18: LOS ANGELES. Writing & Publishing Your Nonfiction Book, a seminar by Dan Poynter at the Learning Annex.  Books 101: The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. Register on line and save. http://www.LearningAnnex.com

November 21-23: HOUSTON. Cat Writers' Association Annual Conference. Dan Poynter on Recycle Your Writing and Writeaholism (humor). Crowne Plaza Houston-Downtown. Fmi: Karen Commings at kcomming@epix.nethttp://www.catwriters.org

December 13: PITTSBURGH, PA. NSA/Pittsburgh. Turning Speeches into Books. The full four-hour New Book Model program. Fmi David Sarkus, 800-240-4601, djsark@usaor.net, http://www.pennspeakers.org

2004

January 8: SPOKANE. Spokane Authors & Self-Publishers. Books 201: Book marketing, promoting and distributing. 8-noon. Fmi Tim Hillebra nd, chief@synergetics.org

January 10-11: Book marketing/promo­tion/distri­bution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

February 14: SAN DIEGO. Society of Children's Book Writers & Illustrators. 2-4 pm. Fmi: Jane Patton, 619-667-2244, TheWriteTouch@cox.net, http://sandiego-scbwi.org/

March 5-7: LANGLEY, WA. Whidbey Island Writers Conference. The New Book Model (Books 101): Writing & Publishing Nonfiction books. Fmi: Celeste Mergens, 360-929-4039, mergens@whidbey.com.

http://www.whidbey.com/writers

March 13: TULSA or OKLAHOMA CITY (tbd). NSA-Oklahoma. Turning Speeches into Books; Books 101 The full New Book Model course. Fmi: Kristine Sexter, 918-294-8710; Kristine@WorkWiseProductions.com

April 17-18: Book marketing/promo­tion/distri­bution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

July 10-11: Book marketing/promo­tion/distri­bution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

October 16-17: Book marketing/promo­tion/distri­bution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

toptop

ParaHumor

HERE IS SOMETHING FUNNY WE FOUND ON BOOKS, WRITING, PUBLISHING, AUTHORS AND/OR WORDS. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com

A. When you need a lift. See

http://www.cse.unsw.edu.au/~geoffo/humour/flattery.html

B. THE REFERENCE LIBRARIAN FILE. Following are some real and imagined responses of reference librarians to patron queries that I picked up on a ref librarian listserve. 

--Lee Xavier, editor-in-chief, Anvil Publishers, http://www.anvilpub.com

REAL QUESTIONS, REAL ANSWERS

Caller: I have a painting by Vincent Van Gogh. It's all blue with swirly stars on it. Can you tell me where I can get it appraised?

Reference Librarian: Sir, does it say '"Metropolitan Museum of Art" on the bottom?

Caller:  Yes.

Reference Librarian: Well, what you have there is a poster that is sold in the museum's gift shop. I think they're about $10.00.

Student patron: I have to write a two-page paper on the Civil War. Can you help?

Reference Librarian: What aspect of the war interests you?

Patron: What aspect? You mean I have to choose something in particular? I thought I'd just write about the whole  thing.

Student patron:  Do you have any copies of newspapers published on the day after Jesus was born?  I need to see how the event was covered.

Patron:  I need to find out who was elected President in the past ten years.

Reference Librarian:  Here's the World Almanac.  See, it lists election

results in 1992, 1996, and so on.

Patron:  Well, what about 1993, 1994, 1995, etc.?

Patron:  I need to get books for my son's assignment on the invention of television. Do you have a book on the inventor?  I know it was Mr. Sony, if you can just tell me where the biographies are.

Smile

toptop

================================================

THE SMALL PRINT

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PLEASE RECOMMEND THIS NEWSLETTER to anyone you know that is interested in selling more books or wants to know where the publishing industry is headed. Just click on "Forward" in your email program.

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TIME TO SHARE. Please send your news items and promotion ideas to DanPoynter@ParaPublishing.com


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  Telephone: +1-805-968-7277; Fax: +1-805-968-1379
  Postal Address: PO Box 8206-240, Santa Barbara, CA 93118-8206 USA.
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Some relevant numbers: SAN 215-8981: Fed ID 95-6532235: Duns 09-141-9358: ISBNs 0-915516 and 1-56860.