Publishing Poynters

Book and Information-Marketing News and Ideas from Dan Poynter
July 1, 2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub

For Subscribe/Unsubscribe procedures and Privacy Statement, scroll to end.

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IN THIS ISSUE

1. ParaNews
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
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ParaNews

A. CONFUSION REIGNS OVER NEW PRIORITY MAIL RATES. The USPS site says
"The rate for the flat–rate envelope will be tied to the 1–pound rate. The 1–pound rate will increase from $3.50 to $3.85 and remain an unzoned rate. The rate for the flat–rate envelope will decrease from $3.95 to $3.85, but the size of the envelope will remain the same. The Priority Mail flat–rate envelope will continue to be the EP 14F envelope that is available from the Postal Service."

The EP 14F is the old 2 lb Priority Flat Rate envelope. So they may still be used. See FREE CHART FOR PUBLISHERS in ParaFreebies, below.

B. PAPER PRICING CONTINUES AT AN ALL-TIME LOW. The slow economy contributed to U.S. paper production declining 5.8 percent in 2001 after falling by 2.5 percent in 2000. Lower demand led to intense price competition in spite of significant consolidation among paper manufacturers.
Generally, however, most authorities think pricing will remain relatively stable for 2002, with increases more likely in 2003. For more detailed information about the Q3 Paper Outlook, check out "Waiting for the Rebound" in the June 2002 issue of Printing Impressions, or click on www.piworld.com/doc/277776135620280.bsp to read the article online.
--From Banta’s weekly "etips?" Subscribing is easy at http://www.banta.com/tech/sign_up.html.

C. AMAZON.COM AND BUY.COM IN PRICE WAR. Buy.com is guaranteeing that its prices will be at least 10% lower than Amazon's. Amazon lowered free shipping from $99 to $49. Buy.com responded by eliminating shipping charges. Studies show that shipping charges are major reason some people do not buy online.

It remains to be seen whether these strategies will lead to long-term gains or a fiscal pain for these two book retailers. Buy.com does not operate warehouses; it uses Ingram to fill most orders. Buy.com is expected to gross $400 million this year; Amazon.com should hit $3.59 billion. See
http://www.amazon.com/supersavershipping

D. DOES SELF-PUBLISHING WORK?
See http://parapub.com/successstories.cfm?

E. THE BEST OF TIMES OR WORST OF TIMES FOR EBOOKS?
http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eQhB0CxaCy0E4J0n4z0AT

F. THE ONLINE PUBLISHERS ASSOCIATION HELD AN IMPORTANT MEETING on 10 June in New York to discuss the state of online publishing and to correct common misperceptions about the vitality of the sector. See
http://www.onlinepublishingnews.com/htm/n20020617.329111.htm

G. E-AUDIT SCAM. Don't fall for this email. Alert from McAfee. See
http://www.mcafee.com/anti-virus/security_alerts/spam/default.asp

H. WHAT IS INGRAM DOING? See their new newsletter
http://www.ingrambookgroup.com/newsletter_intouch/june/intouch_newsletter.html

I. DAN POYNTER IS COMING TO YOUR AREA. See the ParaCalendar, below.

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ParaTips

A. WINDOWS BUTTON—shortcuts. When you want to locate files, you can hold down the Windows key (probably next to your Alt key) and press another button. That page starts immediately and saves closing all those windows!

D = Desktop
E = Windows Explorer
F = Search (Find)
R = Run
U = Utility Manager

--Jim Zinger

B. RESEARCH TIPS. How to get the most out of Google searches.
http://www.yil.com/features/feature.asp?Frame=false&Volume=08&Issue=06&Keyword=googler

C. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to /getpage.cfm?file=/news.html.
To recommend this ezine to another writer or publisher, simply forward the entire newsletter. He or she will thank you.

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ParaResources

A. ONE OF THE BEST SOURCES FOR BASIC PRODUCTION INFORMATION is International Paper’s Pocket Pal (R) Graphic Arts Handbook. First published in 1934, the 254-page Millennium Edition incorporates and assesses the changes and developments of the industry and the effects they have on future of printing. It highlights the progression from conventional printing methods to digital imaging and the Internet, while offering understandable descriptions of the basic graphic arts processes.
Specific areas featured include digital imaging, computer-to-plate systems, digital workflows, new processless plates and UV and ultra violet lasers that allow use of conventional plates, information on toners and digital inks, color management, binding, graphic terms and more.
You can purchase a copy at www.ippocketpal.com for $12.50.
B. ALTERNATIVE PERIODICAL LISTS.
http://www.newslink.org/alter.html
http://www.newpages.com/NPGuides/magpubs.htm +


C. RESEARCH TOOLS ON THE INTERNET. In addition to Google, see:

www.wisenut.com
www.teoma.com
http://infomine.ucr.edu
www.rdn.ac.uk
www.lii.org
www.metacrawler.com
www.surfwax.com
www.beaucoup.com
www.findarticles.com
www.magportal.com
www.researchville.com
www.alltheweb.com

--Hanoch McCarty, Ed.D.,
Co-author of A 4th Course of Chicken Soup for the Soul and
Chicken Soup for the Grandparent's Soul. Please visit our websites:
www.bestspeaker.com and www.grandparentsoul.com


D. NAMING YOUR COMPANY OR YOUR BOOK? See
http://www.namingnewsletter.com/

E. GOOD PACKAGING SELLS BOOKS. Get a professional to create your cover. Contact these artists and see their web sites for examples of their work:

Robert Howard Graphic Design, Robert Howard, 631 Mansfield Drive, Fort Collins, CO 80525. Tel: (970) 225-0083; email: rhoward@frii.com. http://www.BookGraphics.com. Book covers, book design, brochures.

Arrow Graphics, Inc., Alvart Badalian, PO Box 291, Cambridge, MA 02238. Tel: (617) 926-8585; Fax: (617) 926-0982; e-mail: arrow@us1.channel1.com. Complete book production. Serving the publishing industry and self-publishing community.

Dunn + Associates, Mary Jo Jirik, PO Box 870, Hayward, WI 54843. Tel: (715) 634-4857; Fax: (715) 634-5617.info@Dunn-Design.com, http://www.Dunn-Design.com. Hundreds of covers designed for self-publishers and publishing giants – many bestsellers. Since 1985.

Lightbourne, Gaelyn Larrick & Shannon Bodie, 258 A Street, #5, Ashland, OR 97520. Tel: (800) 697-9833; Tel: 541-488-3060; Fax: (541) 482-1730;
Gaelyn@Lightbourne.com ; http://www.Lightbourne.com. Extraordinary cover designs, fair prices and helpful guidance.

Quest Press, Pamela Terry, 1858 So. Crescent Heights Blvd., Los Angeles, CA 90035. Tel: 323-935-6666; Fax: 323-934-2881; pam@atwtraveler.com . Designer of book interiors, book covers, web sites, plus auxiliaries.

Knockout Design, Peri Poloni, 3784 Archwood Road, Cameron Park, CA 95682. Tel: 530-676-2744; Fax: 530-676-2741; peri@KnockOutBooks.com ; http://www.KnockOutBooks.com. Specializing in all areas of book design. 18 years experience.

R.J. Communications, Ron Pramschufer, 51 East 42nd Street, #1202, New York, NY 10017. Tel: 800-621-2556; Fax: 212-681-8002; West Coast Office tel: 800-754-7089; Ron@RJC-LLC.com; http://BooksJustBooks.com. 30+ years in the business. Specializes in all areas of the design and manufacture of fiction, nonfiction and children’s picture books. Free email and telephone consultation.

BookMasters, Inc., Sherry Ringler, 2541 Ashland Road, Mansfield, OH 44905. Tel: (800) 537-6727; tel: (419) 589-5100; fax: (419) 589-4040; info@bookmaster.com; http://www.BookMasters.com.
Complete one-stop book manufacturing source. Composition/Printing/Binding/Fulfillment/Web sales/E-Publishing.

Be It Now/Karen Ross Design, Karen Ross, 12516 Washington Place, Los Angeles, CA 90066. Tel: 310-915-0920; Fax: 310-390-0419; Karoons@yahoo.com; http://www.BeitNow.com/PublishingDesign.htm.
Quality, fairly priced, 25yrs experience BOOK design, brochures, web & printed materials.

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ParaThoughts

ENCOURAGE READER FEEDBACK
Listen to your readers.

Writing your book is not the end of your involvement. When readers have questions, authors have a responsibility to respond by email, mail, telephone and in person at book signings and other events.
Use these opportunities to gather material for the book’s revision or your next book. Maybe you were not clear enough in your writing or perhaps the customer is interested in an important area you did not cover.

Bernard (Bear) Kamoroff, CPA, displays at book fairs and other industry events for the express purpose of gathering user feedback for Small Time Operator (23 revised editions and 53 printings in 21 years). At one fair, a woman said the business book was not for her because she was self-employed. So, Kamoroff added to the cover: “For All Small Businesses, Self-Employed Individuals, Employers, Professionals, Independent Contractors, and Home-Based Businesses.” Also, due to customer feedback, he has increased the index from three pages to seven.
Tel: 800-515-8050

If people are asking questions, they like your work. Note their questions and your responses in a “correction copy” of your most recent edition and keep it on your shelf so you will be able to easily find the updates when the inventory runs low. Put the new information in your next revised edition—and sell it to them again.
Your best customer is one you have sold to previously.

“Oh—I listen more and talk less. You can't learn anything when you're talking.”
—Bing Crosby (1904-1977), American singer and film actor.


(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html

 

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ParaFreebies

A. POSTAL RATES INCREASE JUNE 30. FREE chart for book publishers includes Priority Mail, Media Mail, Library Rate, etc. Note: you must have Adobe Acrobat 5.0 to view this free document. A hyperlink to Adobe is available from our order page.
http://parapub.com/accessreport.cfm?report=144&refpage=fulfill.html&userid=67576225

B. PARTYLINE, the weekly roundup of media placement opportunities, is chock full of magazines looking for review copies and broadcasters soliciting interviews. Get a FREE sample copy. Send your request to byarmon@ix.netcom.com

C. EXAMPLE OF A DIGITALLY-PRINTED, FOUR-COLOR CHILDREN'S BOOK. Now you can have your children's book printed in a short run very economically. You will be amazed at the quality and pricing. For a FREE copy, contact George Coriaty at Sir Speedy of Whittier, George@SSwhitier.com

C. PUBLISHING BASICS answers general questions about publishing, and more specific questions about editorial development, design, manufacturing, and marketing. The book is printed in five different 16-page sections, or signatures, each one using a different kind of paper and printing process. This innovative book design enables the reader to examine and evaluate firsthand the papers and printing methods as described in the text. ($2 postage and handling). By Robert Bowie Johnson, Jr., Paperback 80 pages, 5.25 X 8.25 Normally $4.95. FREE See
http://www.booksjustbooks.com/bookstore.asp

D. BUSINESS SUCCESS SECRETS $30 EBOOK - FREE: Advice from
43 top experts, including Dr. Audri G. Lanford.
http://make2002great.com/a186.html

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ParaCalendar

A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, dBooks, pBooks, digital printing and The New Book Publishing Model. At some events he provides the entire four-hour writing, publishing, promoting program while at others he gives a shorter presentation. Contact the FMI names for details. And see /getpage.cfm?file=newbook.html

Come to meet Dan and hear his vital book writing-publishing-
promoting message. See the props and get the handout.
If you want Dan to come to your area, contact him at
DanPoynter@ParaPublishing.com.

2002

July 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

July 20-21: Book marketing/promotion/distri-bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

August 13: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

August 24: ST. LOUIS Publishers Association. The full four-hour New Book Model program. Fmi: Sue Sylvia, 314-516-3551. slpa@StaircasePress.com

September 5: SPOKANE Author & Publishers Association. The full four-hour New Book Model program. Fmi: Tim Hillebrand, chief@synergetics,org

September 10: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com

September 21: NSA-Virginia. NORFOLK. The full four-hour New Book Model program. Fmi: Doris Young, 757-624-9603, dYoung9603@aol.com

September 22: Independent Publishers of New England. MARSHFIELD, Massachusetts. The full four-hour program. FMI: Shel Horowitz
shel@FrugalFun.com

October 3-6: Infinity Publishing Conference. VALLEY FORGE, PA. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com

October 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com

October 19-20: Book marketing/promotion/distri-bution seminar in SANTA BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

October 23: Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Casselberry (ORLANDO), Florida. 7-10 pm. Fmi: 407-671-9505. http://www.KnowledgeShopOrlando.com

October 26: Writing, Publishing and Promoting Books, Association of Authors & Publishers, HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Cathy Stucker, The Idea Lady, 281-265-7342, cathy@IdeaLady.com

November 19: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com

November 22-24: Cat Writers Association. HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Kim Thornton,
kthornton@cox.net. http://www.catwriters.org

December 6: Canadian Association of Professional Speakers. VANCOUVER, BC. Turning Your Speeches into Books. The writing part of The New Book Model. fmi: Cheryl Cran, 604-552-9640, info@CherylCran.com

2003

January 11-12: Book marketing/promo-tion/distri-bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

January 17-19: SAN DIEGO Writers Conference. The full four-hour New Book Model program. Fmi: Diane Dunaway, 858-484-8575; ddunaway@aol.com

March 28-30: WIN-WIN Writers Conference. FRESNO, California. Section One of the New Book Model on writing. Stephen Blake Mettee, 559-876-2170.
sbm12@csufresno.edu

April 5: Space Coast Writers Guild, COCOA BEACH, Florida. The full four-hour New Book Model program. Fmi: Joyce Henderson, JEHwriter@cfl.rr.com

April 12: NSA-LOS ANGELES. The full four-hour New Book Model program. Contact Lynda Curtin, 818-507-6055; OppThinker@aol.com

April 26-27: Book marketing/promo-tion/distri-bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

July 19-20: Book marketing/promo-tion/distri-bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

September 19: Magnificent Marketing Symposium, Dottie Walters, UNIVERSAL CITY. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com

October 18-19: Book marketing/promo-tion/distri-bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032

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ParaHumor

Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com


ANALOGIES YOU PROBABLY WON'T FIND IN GREAT LITERATURE...or in any movie any time soon! From the Washington Post via Loren Ekroth.

From the attic came an unearthly howl. The whole scene had an eerie,
surreal quality, like when you're on vacation in another city and
"Jeopardy" comes on at 7:00 p.m. instead of 7:30.

Her hair glistened in the rain like nose hair after a sneeze.

Her vocabulary was as bad as, like, whatever. He was as tall as a
six-foot-three-inch tree.

Long separated by cruel fate, the star-crossed lovers raced across the
grassy field toward each other like two freight trains, one having left
Cleveland at 6:36 p.m. traveling at 55 mph, the other from Topeka at
4:19 p.m. at a speed of 35 mph.

The politician was gone but unnoticed, like the period after the Dr. on
a Dr Pepper can.

His thoughts tumbled in his head, making and breaking alliances like
underpants in a dryer without Cling Free.

Smile

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  Contacting Para Publishing LLC. Email: info@parapublishing.com
  Telephone: +1-805-968-7277; Fax: +1-805-968-1379
  Postal Address: PO Box 8206-240, Santa Barbara, CA 93118-8206 USA.
  Street Address: 530 Ellwood Ridge, Santa Barbara, CA 93117-1047 USA.

Some relevant numbers: SAN 215-8981: Fed ID 95-6532235: Duns 09-141-9358: ISBNs 0-915516 and 1-56860.