Publishing Poynters
Book and Information-Marketing News and Ideas from Dan PoynterJuly 1, 2002. Copyright Para Publishing. ISSN: 1530-5694
DanPoynter@ParaPublishing.com; http://ParaPub.com; 1-800-ParaPub
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IN THIS ISSUE
1. ParaNews=============================================
2. ParaTips
3. ParaResources
4. ParaThoughts
5. ParaFreebies
6. ParaCalendar
7. ParaHumor
A. CONFUSION REIGNS OVER NEW PRIORITY MAIL RATES. The USPS site says
"The rate for the flat–rate envelope will be tied to the 1–pound
rate. The 1–pound rate will increase from $3.50 to $3.85 and remain
an unzoned rate. The rate for the flat–rate envelope will decrease
from $3.95 to $3.85, but the size of the envelope will remain the same.
The Priority Mail flat–rate envelope will continue to be the EP
14F envelope that is available from the Postal Service."
The EP 14F is the old 2 lb Priority Flat Rate envelope. So they may still be used. See FREE CHART FOR PUBLISHERS in ParaFreebies, below.
B. PAPER PRICING CONTINUES AT AN ALL-TIME LOW. The slow economy contributed
to U.S. paper production declining 5.8 percent in 2001 after falling by
2.5 percent in 2000. Lower demand led to intense price competition in
spite of significant consolidation among paper manufacturers.
Generally, however, most authorities think pricing will remain relatively
stable for 2002, with increases more likely in 2003. For more detailed
information about the Q3 Paper Outlook, check out "Waiting for the
Rebound" in the June 2002 issue of Printing Impressions, or click
on www.piworld.com/doc/277776135620280.bsp to read the article online.
--From Banta’s weekly "etips?" Subscribing is easy at
http://www.banta.com/tech/sign_up.html.
C. AMAZON.COM AND BUY.COM IN PRICE WAR. Buy.com is guaranteeing that its prices will be at least 10% lower than Amazon's. Amazon lowered free shipping from $99 to $49. Buy.com responded by eliminating shipping charges. Studies show that shipping charges are major reason some people do not buy online.
It remains to be seen whether these strategies will lead to long-term
gains or a fiscal pain for these two book retailers. Buy.com does not
operate warehouses; it uses Ingram to fill most orders. Buy.com is expected
to gross $400 million this year; Amazon.com should hit $3.59 billion.
See
http://www.amazon.com/supersavershipping
D. DOES SELF-PUBLISHING WORK?
See http://parapub.com/successstories.cfm?
E. THE BEST OF TIMES OR WORST OF TIMES FOR EBOOKS?
http://eletters1.ziffdavis.com/cgi-bin10/flo?y=eQhB0CxaCy0E4J0n4z0AT
F. THE ONLINE PUBLISHERS ASSOCIATION HELD AN IMPORTANT MEETING on 10
June in New York to discuss the state of online publishing and to correct
common misperceptions about the vitality of the sector. See
http://www.onlinepublishingnews.com/htm/n20020617.329111.htm
G. E-AUDIT SCAM. Don't fall for this email. Alert from McAfee. See
http://www.mcafee.com/anti-virus/security_alerts/spam/default.asp
H. WHAT IS INGRAM DOING? See their new newsletter
http://www.ingrambookgroup.com/newsletter_intouch/june/intouch_newsletter.html
I. DAN POYNTER IS COMING TO YOUR AREA. See the ParaCalendar, below.
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A. WINDOWS BUTTON—shortcuts. When you want to locate files, you can hold down the Windows key (probably next to your Alt key) and press another button. That page starts immediately and saves closing all those windows!
D = Desktop
E = Windows Explorer
F = Search (Find)
R = Run
U = Utility Manager
--Jim Zinger
B. RESEARCH TIPS. How to get the most out of Google searches.
http://www.yil.com/features/feature.asp?Frame=false&Volume=08&Issue=06&Keyword=googler
C. TO CHANGE YOUR SUBSCRIPTION ADDRESS to this ezine, please go to /getpage.cfm?file=/news.html.
To recommend this ezine to another writer or publisher, simply forward
the entire newsletter. He or she will thank you.
A. ONE OF THE BEST SOURCES FOR BASIC PRODUCTION INFORMATION is International
Paper’s Pocket Pal (R) Graphic Arts Handbook. First published in
1934, the 254-page Millennium Edition incorporates and assesses the changes
and developments of the industry and the effects they have on future of
printing. It highlights the progression from conventional printing methods
to digital imaging and the Internet, while offering understandable descriptions
of the basic graphic arts processes.
Specific areas featured include digital imaging, computer-to-plate systems,
digital workflows, new processless plates and UV and ultra violet lasers
that allow use of conventional plates, information on toners and digital
inks, color management, binding, graphic terms and more.
You can purchase a copy at www.ippocketpal.com for $12.50.
B. ALTERNATIVE PERIODICAL LISTS.
http://www.newslink.org/alter.html
http://www.newpages.com/NPGuides/magpubs.htm +
C. RESEARCH TOOLS ON THE INTERNET. In addition to Google, see:
www.wisenut.com
www.teoma.com
http://infomine.ucr.edu
www.rdn.ac.uk
www.lii.org
www.metacrawler.com
www.surfwax.com
www.beaucoup.com
www.findarticles.com
www.magportal.com
www.researchville.com
www.alltheweb.com
--Hanoch McCarty, Ed.D.,
Co-author of A 4th Course of Chicken Soup for the Soul and
Chicken Soup for the Grandparent's Soul. Please visit our websites:
www.bestspeaker.com and www.grandparentsoul.com
D. NAMING YOUR COMPANY OR YOUR BOOK? See
http://www.namingnewsletter.com/
E. GOOD PACKAGING SELLS BOOKS. Get a professional to create your cover. Contact these artists and see their web sites for examples of their work:
Robert Howard Graphic Design, Robert Howard, 631 Mansfield Drive, Fort Collins, CO 80525. Tel: (970) 225-0083; email: rhoward@frii.com. http://www.BookGraphics.com. Book covers, book design, brochures.
Arrow Graphics, Inc., Alvart Badalian, PO Box 291, Cambridge, MA 02238. Tel: (617) 926-8585; Fax: (617) 926-0982; e-mail: arrow@us1.channel1.com. Complete book production. Serving the publishing industry and self-publishing community.
Dunn + Associates, Mary Jo Jirik, PO Box 870, Hayward, WI 54843. Tel: (715) 634-4857; Fax: (715) 634-5617.info@Dunn-Design.com, http://www.Dunn-Design.com. Hundreds of covers designed for self-publishers and publishing giants – many bestsellers. Since 1985.
Lightbourne, Gaelyn Larrick & Shannon Bodie, 258 A Street, #5, Ashland,
OR 97520. Tel: (800) 697-9833; Tel: 541-488-3060; Fax: (541) 482-1730;
Gaelyn@Lightbourne.com ; http://www.Lightbourne.com. Extraordinary cover
designs, fair prices and helpful guidance.
Quest Press, Pamela Terry, 1858 So. Crescent Heights Blvd., Los Angeles, CA 90035. Tel: 323-935-6666; Fax: 323-934-2881; pam@atwtraveler.com . Designer of book interiors, book covers, web sites, plus auxiliaries.
Knockout Design, Peri Poloni, 3784 Archwood Road, Cameron Park, CA 95682. Tel: 530-676-2744; Fax: 530-676-2741; peri@KnockOutBooks.com ; http://www.KnockOutBooks.com. Specializing in all areas of book design. 18 years experience.
R.J. Communications, Ron Pramschufer, 51 East 42nd Street, #1202, New York, NY 10017. Tel: 800-621-2556; Fax: 212-681-8002; West Coast Office tel: 800-754-7089; Ron@RJC-LLC.com; http://BooksJustBooks.com. 30+ years in the business. Specializes in all areas of the design and manufacture of fiction, nonfiction and children’s picture books. Free email and telephone consultation.
BookMasters, Inc., Sherry Ringler, 2541 Ashland Road, Mansfield, OH 44905.
Tel: (800) 537-6727; tel: (419) 589-5100; fax: (419) 589-4040; info@bookmaster.com;
http://www.BookMasters.com.
Complete one-stop book manufacturing source. Composition/Printing/Binding/Fulfillment/Web
sales/E-Publishing.
Be It Now/Karen Ross Design, Karen Ross, 12516 Washington Place, Los
Angeles, CA 90066. Tel: 310-915-0920; Fax: 310-390-0419; Karoons@yahoo.com;
http://www.BeitNow.com/PublishingDesign.htm.
Quality, fairly priced, 25yrs experience BOOK design, brochures, web &
printed materials.
ENCOURAGE READER FEEDBACK
Listen to your readers.
Writing your book is not the end of your involvement. When readers have
questions, authors have a responsibility to respond by email, mail, telephone
and in person at book signings and other events.
Use these opportunities to gather material for the book’s revision
or your next book. Maybe you were not clear enough in your writing or
perhaps the customer is interested in an important area you did not cover.
Bernard (Bear) Kamoroff, CPA, displays at book fairs and other industry
events for the express purpose of gathering user feedback for Small Time
Operator (23 revised editions and 53 printings in 21 years). At one fair,
a woman said the business book was not for her because she was self-employed.
So, Kamoroff added to the cover: “For All Small Businesses, Self-Employed
Individuals, Employers, Professionals, Independent Contractors, and Home-Based
Businesses.” Also, due to customer feedback, he has increased the
index from three pages to seven.
Tel: 800-515-8050
If people are asking questions, they like your work. Note their questions
and your responses in a “correction copy” of your most recent
edition and keep it on your shelf so you will be able to easily find the
updates when the inventory runs low. Put the new information in your next
revised edition—and sell it to them again.
Your best customer is one you have sold to previously.
“Oh—I listen more and talk less. You can't learn anything
when you're talking.”
—Bing Crosby (1904-1977), American singer and film actor.
(Excerpted from Successful Nonfiction by Dan Poynter.
For 108 more inspirational tips, See
http://parapub.com/getpage.cfm?file=/resource/writing.html
A. POSTAL RATES INCREASE JUNE 30. FREE chart for book publishers includes
Priority Mail, Media Mail, Library Rate, etc. Note: you must have Adobe
Acrobat 5.0 to view this free document. A hyperlink to Adobe is available
from our order page.
http://parapub.com/accessreport.cfm?report=144&refpage=fulfill.html&userid=67576225
B. PARTYLINE, the weekly roundup of media placement opportunities, is chock full of magazines looking for review copies and broadcasters soliciting interviews. Get a FREE sample copy. Send your request to byarmon@ix.netcom.com
C. EXAMPLE OF A DIGITALLY-PRINTED, FOUR-COLOR CHILDREN'S BOOK. Now you can have your children's book printed in a short run very economically. You will be amazed at the quality and pricing. For a FREE copy, contact George Coriaty at Sir Speedy of Whittier, George@SSwhitier.com
C. PUBLISHING BASICS answers general questions about publishing, and
more specific questions about editorial development, design, manufacturing,
and marketing. The book is printed in five different 16-page sections,
or signatures, each one using a different kind of paper and printing process.
This innovative book design enables the reader to examine and evaluate
firsthand the papers and printing methods as described in the text. ($2
postage and handling). By Robert Bowie Johnson, Jr., Paperback 80 pages,
5.25 X 8.25 Normally $4.95. FREE See
http://www.booksjustbooks.com/bookstore.asp
D. BUSINESS SUCCESS SECRETS $30 EBOOK - FREE: Advice from
43 top experts, including Dr. Audri G. Lanford.
http://make2002great.com/a186.html
A. Dan Poynter is criss-crossing North America to spread
the word on eBooks, dBooks, pBooks, digital printing and The New Book
Publishing Model. At some events he provides the entire four-hour writing,
publishing, promoting program while at others he gives a shorter presentation.
Contact the FMI names for details. And see /getpage.cfm?file=newbook.html
Come to meet Dan and hear his vital book writing-publishing-
promoting message. See the props and get the handout.
If you want Dan to come to your area, contact him at
DanPoynter@ParaPublishing.com.
2002
July 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
July 20-21: Book marketing/promotion/distri-bution seminar in Santa Barbara
with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896,
SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax:
(805) 968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
August 13: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
August 24: ST. LOUIS Publishers Association. The full four-hour New Book Model program. Fmi: Sue Sylvia, 314-516-3551. slpa@StaircasePress.com
September 5: SPOKANE Author & Publishers Association. The full four-hour New Book Model program. Fmi: Tim Hillebrand, chief@synergetics,org
September 10: Writing & Publishing Nonfiction, a seminar by Dan Poynter
at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30
to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
September 21: NSA-Virginia. NORFOLK. The full four-hour New Book Model program. Fmi: Doris Young, 757-624-9603, dYoung9603@aol.com
September 22: Independent Publishers of New England. MARSHFIELD, Massachusetts.
The full four-hour program. FMI: Shel Horowitz
shel@FrugalFun.com
October 3-6: Infinity Publishing Conference. VALLEY FORGE, PA. Fmi: John Harnish, 610-348-6182. jHarnish@BuyBooksOnTheWeb.com. See http://www.infinitypublishing.com
October 9: Writing & Publishing Nonfiction, a seminar by Dan Poynter at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30 to 10:00 PM. fmi (310) 478-6677. http://www.LearningAnnex.com
October 19-20: Book marketing/promotion/distri-bution seminar in SANTA
BARBARA with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, Santa Barbara, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
October 23: Writing & Publishing Nonfiction, a seminar by Dan Poynter at The Knowledge Shop, Casselberry (ORLANDO), Florida. 7-10 pm. Fmi: 407-671-9505. http://www.KnowledgeShopOrlando.com
October 26: Writing, Publishing and Promoting Books, Association of Authors & Publishers, HOUSTON, Texas. The full four-hour New Book Model program. Fmi: Cathy Stucker, The Idea Lady, 281-265-7342, cathy@IdeaLady.com
November 19: Writing & Publishing Nonfiction, a seminar by Dan Poynter
at the Learning Annex, LOS ANGELES. The full New Book Model program. 6:30
to 10:00 PM. fmi (310) 478-6677.
http://www.LearningAnnex.com
November 22-24: Cat Writers Association. HOUSTON, Texas. The full four-hour
New Book Model program. Fmi: Kim Thornton,
kthornton@cox.net. http://www.catwriters.org
December 6: Canadian Association of Professional Speakers. VANCOUVER, BC. Turning Your Speeches into Books. The writing part of The New Book Model. fmi: Cheryl Cran, 604-552-9640, info@CherylCran.com
2003
January 11-12: Book marketing/promo-tion/distri-bution seminar in Santa
Barbara with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
January 17-19: SAN DIEGO Writers Conference. The full four-hour New Book Model program. Fmi: Diane Dunaway, 858-484-8575; ddunaway@aol.com
March 28-30: WIN-WIN Writers Conference. FRESNO, California. Section
One of the New Book Model on writing. Stephen Blake Mettee, 559-876-2170.
sbm12@csufresno.edu
April 5: Space Coast Writers Guild, COCOA BEACH, Florida. The full four-hour New Book Model program. Fmi: Joyce Henderson, JEHwriter@cfl.rr.com
April 12: NSA-LOS ANGELES. The full four-hour New Book Model program. Contact Lynda Curtin, 818-507-6055; OppThinker@aol.com
April 26-27: Book marketing/promo-tion/distri-bution seminar in Santa
Barbara with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
July 19-20: Book marketing/promo-tion/distri-bution seminar in Santa
Barbara with Dan Poynter. For details, contact Para Publishing, PO Box
8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805)
968-1379. See
http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
September 19: Magnificent Marketing Symposium, Dottie Walters, UNIVERSAL CITY. Fmi: Michael MacFarland, Michael@walters-intl.com. http://www.walters-intl.com
October 18-19: Book marketing/promo-tion/distri-bution seminar in Santa Barbara with Dan Poynter. For details, contact Para Publishing, PO Box 8206-896, SANTA BARBARA, CA 93118-8206. Tel: (805) 968-7277, Fax: (805) 968-1379. See http://parapub.com/accessreport.cfm?report=167&refpage=edutrain.html&userid=10313032
Here is something funny we have found on books, writing, publishing, authors and/or words. If you have a laugh to share, please send it to DanPoynter@ParaPublishing.com
ANALOGIES YOU PROBABLY WON'T FIND IN GREAT LITERATURE...or in any movie
any time soon! From the Washington Post via Loren Ekroth.
From the attic came an unearthly howl. The whole scene had an eerie,
surreal quality, like when you're on vacation in another city and
"Jeopardy" comes on at 7:00 p.m. instead of 7:30.
Her hair glistened in the rain like nose hair after a sneeze.
Her vocabulary was as bad as, like, whatever. He was as tall as a
six-foot-three-inch tree.
Long separated by cruel fate, the star-crossed lovers raced across the
grassy field toward each other like two freight trains, one having left
Cleveland at 6:36 p.m. traveling at 55 mph, the other from Topeka at
4:19 p.m. at a speed of 35 mph.
The politician was gone but unnoticed, like the period after the Dr.
on
a Dr Pepper can.
His thoughts tumbled in his head, making and breaking alliances like
underpants in a dryer without Cling Free.
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